October 23, 2021


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10 important ways from Variety Entertainment and Technology Summit

6 min read

There is no better time than now for TV leaders and content creators to establish new trends. After the epidemic, many consumers were looking for entertainment to take their leisure time enough. A. Of diversity Entertainment and technology summits, entertainment officials, leaders and public representatives have spoken out about new waves of media content and coming back after the epidemic – either sticking to what was working before, or coming up with new ideas that seem to lead to traction last year.

We’re constantly rebranding

In a keynote conversation, Bozoma St. John, Netflix’s chief marketing officer, explained the process of continuous re-branding, which can help consumers build personal, emotion-based relationships with the products they engage with.

“When I was younger, I wandered around quite a bit. And every time you go on holiday to the playground, you have to re-introduce yourself. I look back at that time and realize that I have rebranded. What’s your name What do you do What is your favorite color? Do you like We are constantly branding. And if I now think about how I do it, how it is, how do I connect with people? Do I think we both agree? It doesn’t matter our race or ethnicity, gender or sexual orientation, anything that makes us restless. My broad vision and strategy is how I can connect people to each other Right now? This broad idea of ​​why we associate with certain products or brands sometimes seems unreasonable. It can feel very emotional. And that’s the marketing strategy I like the most. How can I help myself see the product or service I’m talking about?

Time is the most important detail in launching new projects

In another keynote address, Rob Lowe, known for his roles as Sam Seaburn in “The West Wing” and Chris Trigger in “Parks and Recreation”, discusses his popular new podcast, “Literally! With Rob Lowe.”

“Just having a good idea is not enough. Time is really everything. People [had talked] I had a very serious interest in podcasting for a while. I discovered this passion of storytelling, talking to people, interviewing. I want [guest] Host ‘Ellen,’ [‘Jimmy Kimmel Live!’], ‘Good Morning America’ and there was a ball. An absolute explosion. I was like, ‘I could do this for a living.’ But I also knew that I would not give up my day job to do it. And then podcasting starts to seem like an adult job, on the contrary, ‘Gee let’s do a show.’ And then Kovid. So all of these kinds of things have doubled at once and it seemed like the right time to do it. ”

When personal connections are off the table, Metaverse is always an option

In “The Scene Steelers: Breakthrough Entertainment Innovations”, Christina Uton, vice president of Uton’s Brand Partnership, explains how the epidemic helped Roblex realize the power of virtual events and products.

“We are watching [more conversations] About Metaverse. If you can’t do anything in the physical world, have physical limitations or can’t open movies because of COVID, then there are options to do something in the virtual space. We introduced an experience for DC Comics for ‘Wonder Woman’ while the movie was moving and we were working closely with Warner Bros. We’ve introduced virtual experiences so people can still stay connected to content. Gaul Gadot showed his video to greet the audience. That way you keep the fans busy. We see it not just in entertainment, but also in fashion. Although production was difficult for many fashion brands, or they are working on durability and reducing their carbon footprint, they are using digital fashion items as another revenue stream, but the opportunity to test products without producing something physically they can actually turn anything And get real-time feedback from their viewers. Let them be part of the design process. ”

Power Couple talks about rebranding and fan interaction

In a keynote conversation, Paris Hilton and Carter Milicon Rume talk about being a couple in the public eye and interacting with Hilton’s devoted fans who have seen her through many transformations.

“He didn’t just understand what it was like to be a celebrity, but meant fancy,” Milliken said. “The way she communicates with her fans. And it’s really interesting to me when people say I’m the luckiest person in the world because I’m going to marry her, it’s interesting to see where they’ve talked to her – ‘Oh, I grew up singing her. Either I grew up watching ‘The Simple Life’, or I like what he’s doing in advocacy. “

Trendsetter: Success in the disrupted TV industry

In a keynote conversation with successful trendsetters in the disrupted TV industry, AMC Network President SVOD Miguel spoke about the impact of the coronavirus epidemic on panel TV production.

“During the epidemic, a lot of our production was affected,” Panella said. “They had to be suspended or delayed, and it disrupted our release calendar and it was something we had to adapt to. Having that powerful release calendar is really important when it comes to driving signups and acquisitions. ”

Storytelling and gaming in the streaming era

In a keynote conversation with Streaming Content Leaders, Michael Aragon, Twitch’s chief content officer, said there’s more to function than gaming.

“People familiar with Twitch think of us as a live video streaming and gaming platform, but that’s really the tip of the iceberg,” Aragon said. “We video chat with really interactive features which means you can interact with the creator and the rest of the audience at the same time while you watch what the community creates. That community was really important during this epidemic, which is why we saw the number of visitors increase. ”

Rebound Marketers – Creating an Audience Across Today’s Media Divide

Sophia Hernandez, head of North American Business Marketing at TickTock, said the app is much more than a social platform.

“We’re not a social platform,” Hernandez said. “TickTock moves to a content graph so we consider it as an entertainment platform. What we find is that our users are spending valuable content on a movie on a daily basis. So, when people would check social platforms they came to see Tiktok.

Overall data and partnerships are the future of the multi-platform advertising field

“The Roaring 2020: The Explosion of Multi-Platform Advertising”, Carol Hinant, Chief Revenue Officer, ComScore, discusses the challenging yet exciting nature of the fast-paced multi-platform advertising industry and what priorities advertisers should prioritize to succeed in developing areas.

“This is the speed at which you can recover that data. Some are faster than others, but you have to make sense of it too. And you have to clear it, understand it, make sure you make good decisions based on it. It is a complex world but it is changing at the speed of light. The strategy of monetization and the understanding that it is a real ecosystem where everyone has to be a partner in it, I think is going to be the future of the industry.

How Entertainment Brands Can Cash On NFT Bonanza

In another keynote address, Tom Mizon, founder and CEO of Sweets, spoke of the importance of increasing access to NFT for customers who want to be collectors but don’t know how.

“You’re really limiting the number of consumers who can get the experience because it’s very technical and very complex,” Mizon said. “So brands want to do more and consumers want to be collectors, but you really have to break down the barriers to entry in order to understand it and make it very easy.”


The creators are the heart and soul of the clubhouse

In the fireside chat, Fadia Quader, head of media partnerships at the audio social network Clubhouse, discusses the power of Clubhouse and how it can support creators as a community.

“You know, I’ve worked on platforms where it has taken years to embrace creators, but from day one Clubhouse has been embracing producers and community members like me and bringing them home or identifying creators and community members that we support because we have the potential. I can see, ”said Quader. “It’s like we’re a trend forecaster. When they speak of being the heart and soul of the Creators, they mean it in the true sense, and they actually own it the way they support the Creators and we all support the Creators as a group. “

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