September 23, 2021


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10 predictions for media and entertainment in 2021

7 min read

COVID-19 has always changed many aspects of our lives this past year and our combined media and entertainment choices are certainly no exception.

The global epidemic centers around a huge industrial division where indoor recreation choices are enriched, while outdoor recreation players die quite literally. While Netflix’s living-room streaming has reached new heights, many live music venues and movie theaters have closed. It was an unfair story of two industrial sectors in one year that many want to forget.

Will the 2021 signal give “better days” for all, not just a few? We have at least 10 predictions that a post-epidemic world could begin

Prophecy 1: Great reopening

While the year has progressed due to new vaccines and a masked Biden administration, the world has become significantly more open which has taken the epidemic seriously. Customers go out of their homes again to share entertainment experiences outside the home, including movies, theaters, theme parks, sports and concerts. However, the Kvid-19s stay on top for the most part, which means they take the baby out of their front door and continue to over-prioritize streaming and gaming with the couch load. Netflix, Amazon Prime Video and Disney Plus are particularly benefiting from these series of trends, as Apple TV Plus, HBO Max and NBC Universal’s Peacock are trying to find their mojo. With crazy streaming battles and demands for fresh premium content, Hollywood production is expected to explode as all these mega-players spend their huge content budgets to create their own distinct brand “Must Watch TV”.

Prediction 2: The big M&A returns

Amidst the chaos, anguish, and utter devastation caused by the global lockdown of COVID-19, opportunistic players take steps to acquire in the face of frustration. M&A returns on big tickets. If Comcast sheds NBC Universal to focus on its unsexual, more profitable, broadband business or AT&T and T. Jatson wonders if it acquired at least a portion of the Time Warner media business just two years ago in the case of IT & T, Telco Sony The CrunchIroll anime division announced a deal to sell for about $ 1.2 billion. There are plenty of potential buyers for both, especially for the new Media Tech Titans. Apple, which has been significant with the Apple TV Plus (an overview), is a logical buyer, imitating its own strategy of buying bit music when Apple can’t “work” the music itself. Amazon is too much – adding live news (probably CNN) to its other live content, especially the NFL. And towards the house music, expect the expected small clubs and venues to roll out. Industry impressor Mark Jigger is already on the prowl.

Prediction 3: Tech regulation comes to the fore

The one hand is given through M&A, the bigger one (government) is removed. Expect a spark of unfaithful activity by 2020 – most recently in lawsuits filed by the FTC and state generals against Facebook, in hopes of shattering the social monster – the new Biden administration has accelerated the realities of the past. Virtually all Fang companies, which are the media power houses of our time, feel their bite. Prefers Facebook and Google to verify feeds. Then there are Amazon and Apple. All exercise too much control over our personal lives in general and society in general. In that case, the social media giant expects a bold blue wave of long overdue regulation to inject a dose of civic responsibility and conscience into the giants. After all, society alone cannot survive on content-acceptance-maximization, hate-induced and social-divisive algorithms. Corporate responsibility – and general-old-fashioned humanity – CEOs find ways to get back to Lexicon.

Prediction 4: Advance new bundling models

Media and technology business models continue to evolve fundamentally. Transfers from single transactions to subscription-based recurring earnings bundles are accelerated. Amazon has shown Prime and Apple One – a new adaptation – it bundles its services with both hardware (iPhone, Max) and ad-free search. Not to be outdone by its technology-savvy brethren, Disney has added new parks (theme park passes, merchandise and yes, even Disney Cruise) to Disney Plus, a new Flashship subscription designed to build an ongoing direct relationship with its customers that makes it predictable. Street likes that revenue. Disney Plus is just the beginning of video streaming. Netflix finally showed the light and added more new features – perhaps unlimited theater tickets like MoviPass – to create a high-priced subscription level that stems from a history of cash flow negativity.

Prediction 5: Film Business Shift Homeword

Hollywood has exclusive drama release windows for epidemics, which were closed during the epidemic, to stay here. Following the release of live-to-streaming premiums such as “Mulan” and “Trolls World Tour”, WarnerMedia stunned the industry with the news that the entire Warner Bros. The 2021 film Slate HBO Max will hit the day-to-date with the drama. The first family-friendly and adult-driven feature films are expected to be released on their first day at home as part of Hollywood’s new routine. Theaters have become home to superhero, franchise-driven event films that represent highly social teens and 20-something audiences, a reality that started the pre-epidemic. This new world order means less theater and wider immersion, the experience of multi-hour events that cannot be replicated by on-home streaming. Both Amazon and Netflix are actively looking to select indie theaters to add movieweights to their overall subscription facility and increase their movie prestige.

6 Predictions: Returns for personal events

When it comes to theaters, the year-round internal entertainment of all its forms (cinema, concert, theater, sports, theme park, location-based and experiential entertainment) returns to the first half of the year. We demand real world communal engagement in the people and above all the increasingly insulating, head bowed digital world. And once the epidemic has finally passed (or at least controlled through vaccines and verifiable negative COVID-19 testing), the overall sector has benefited from widespread demand. However, some related aspects change forever, and technology-driven enhancements transform (and improve) those experiences through touch-free transactions, remote food, beverage and merchandise sequences, and traffic congestion and congestion at the site. And let’s verify the status of the vaccine and the negative COVID test on that list.

Prediction 7: Virtual Engagement Boom

In a world driven by the epidemic of artisans and shutter physical spaces, virtual live fan engagement is taken over by celebrities in the early stages, making those artists increasingly available to superfans to increase their income. Virtual engagement, which enables unlimited performance and interaction from a single location on a single day (even homes), goes beyond live streaming. Personalized camo messaging and game-changing “Fortnite” immersive concerts (such as Travis Scots in April 2020) lead the way. This new generation of virtual engagement does not replace the power of real-world live performances, and does not replace SuperFans revealing a large misused mega-market of those who are happy to spend to be “close and personal”. They also give artists a hedge for future epidemic threats that now inevitably enter into artist power wage clauses.

Prediction 8: Remote work takes root

The combined segregation of 2020 significantly expands the acceptance and acceptance of live broadcast and technology-enabled remote engagement and collaboration, as the industry reaches a collective “ah moment” of new skills and cost reduction. This means more virtual production and post-production and less industrial travel. The technology companies and the enterprising capitalists who come after them take this new reality further with the development of industry-specific and customized virtual creation, collaboration and production tools. The boon for production efficiency and flexibility. But bound for the commercial real estate world, media and entertainment companies tend to reduce their physical office footprints in the trend of staying here. The adverse effects of the epidemic on production also accelerated the development of “digital human” technology – it was used to enable Carrie Fisher to act as Princess Leah even after her death.

Prediction 9: Gaming continues to grow

The games sector has already been stimulated by the epidemic lockdown and our desperate demand for indoor entertainment, its weather has continued to grow. Cloud-based mobile gaming and 5G networks make things even faster. Other entertainment fields are finally taking notice, and gaming’s lucrative free-to-play business models are gradually taking over the world of music applications and experiences. Artists also benefit from them, as their superfans reach the view (and pay a lot of price) for their virtual attention and affection. Meanwhile, the related sports industry – which has already surpassed 1 1 billion in the U.S. but was unknown to many until their kids introduced it to them during our quarantine – grows faster in the clip for 5G and attracts the growing marketing dollars of big brands. By Why? Because in the United States in 2021 all major sports leagues except the NFL are accepted by the audience.

Prediction 10: Algorithm-driven entertainment expands

The relentless onslaught of artificial intelligence continues unabated in our lives. The 2020 shockwaves have revealed both the best and worst of AI in the media world. The algorithms of Facebook and Google will almost burn the country in the name of shareholder quality and will be solved through control. At the same time, the AI ​​counter (and was inspired) has been lauded for its authentic “normal” forms of user-generated content (UGC). Tiktok – caught up in a geopolitical storm – featured micro-stories that took creativity and free enjoyment and entertainment and spontaneous pleasure to escape to new heights. As a result, media companies are increasingly focusing on the power of UGCs in now-dominant mobile platforms. Quibi’s rapid death reinforces this reality.


Here it is – 10 predictions for our growing technology-driven media and entertainment world in 2021. Have faith. This pain is, after all, much more positive going forward. You have to believe!

Peter Cassetti is the founder and chairman of Creative Media, a media, entertainment and technology business development, M&A, consulting and creative services firm, and he recently founded Creative University tomorrow as an industry “return” to entertainment, media and technology leaders, inventors and manufacturers. Founded.

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