March 25, 2023


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Apple acquires NextVR, sets the stage for launching AR / VR hardware – Variety

2 min read

Apple has acquired the virtual-reality live streaming company NextVR, which will provide a content engine for the long-awaited move on tech giants AV and VR hardware.

According to Bloomberg, Apple has confirmed the deal to buy NextVR on anonymous terms. NextVR’s content partners include the NBA, NFL, WWE, Fox Sports, Live Nation, HBO and the International Champions Cup.

Apple has been working on an AR headset for a long time and CEO Tim Cook was vocal about the possibilities of technology.

Apple has promised to make an AR / VR headset, as well as wearable augmented-reality glasses. In a research note on Thursday, TFI Securities’ Ming-Chi Kuo, a leading Apple analyst, said he expects to launch the AR-enabled Apple glasses early in 2022. “Apple’s AR glasses are expected to work with the Apple Watch on the iPhone. .

On Thursday, the NextVR website was updated with a message that read, “NextVR is moving in a new direction.”

Thank you to our partners and fans around the world for the role you played in creating this great platform for the sports, music and entertainment experience in virtual reality, ”the message says.

There is no price guarantee, but Apple last week reported on industry blog 9to5Mac that it was in talks to buy the NextVR at a deal worth 100 100 million each.

Founded in 2009, NextVR raised about 11 115 million. Investors included WarnerMedia (via Time Warner Investments), Comcast Ventures, Stephen Ross’s RSE Ventures, Mandalay Entertainment CEO Peter Guber, Madison Square Garden Co. and Dick Clark Prods.

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