October 25, 2021

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Apple TV + was below 20M subs until July 2021, tech giant IATSE says

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Apple told the International Alliance of Theatrical Stage Employees – based on a member’s vote to approve a strike – that Apple TV Plus had fewer subscribers in the United States and Canada by 2021, according to the union.

According to the IATSE, Apple can offer discounts to production crew members compared to more than 20 million streaming providers, such as Netflix and Hulu, which claim to be below the 20 million-subscriber limit for the United States and Canada. rep, confirms previous CNBC reports. Apple says it pays crew members in line with other streamers.

IATSE’s agreement to reduce production rates for streaming video providers with less than 20 million subscribers was originally hit in 2009, when the streaming industry was still in its infancy. In a fight over its current deal with the Motion Picture and Television Producers Alliance, the union is seeking to cancel the waiver.

What’s notable: Apple TV Plus is available in more than 100 countries and territories, with less than 20 million subscribers for the United States and Canada alone. Apple has never publicly announced the number of Apple TV Plus subscribers, which is 201. Launched in November of the year.

This July, Apple ended a free trial of Apple TV Plus for many of its device customers, some of whom have not paid for the service since its inception. The Apple TV Plus regularly costs $ 4.99 / month. The tech giant still offers customers who purchase a new iPhone or other eligible Apple device three months of free access to the Apple TV Plus.

The IATSE was negotiating a new deal with AMPTP (whose members include Apple) before the talks broke down. Since the IATSE scheduled the October 1 strike approval vote, it has the support of SAG-AFTRA, the Directors Guild of America, the Writers Guild of America, the East, and other entertainment unions, including celebrities.

Among other things, IATSE wants higher rates on streaming projects. AMPTP said its recent offer to IATSE included a provision to increase the minimum rate on certain types of “new media” productions by 18%.

In response to AMPTP earlier this week, IATSE said in part, “It is incomprehensible that AMPTP, a group that includes multimillion-dollar media companies, claims that it cannot provide adequate basic humanitarian needs to behind-the-scenes workers. Food breaks, and livelihood wages. ”

Apple won 10 trophies at the 2021 Primetime Emmy Awards earlier this month, including seven for Jason Sudekis’ “Ted Lasso.”

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