Appropriate TV, which provides itself with a secure relevant video advertising platform for kids, has hired Dennis Krushel as chief commercial officer.
Crucel is responsible for leading the sales and partnership of the London-based company, extending beyond YouTube to connected TV and other digital platforms. He recently headed Tubular Labs, a digital video measurement firm where he spent six years, as chief revenue officer. Prior to that, Crushel was on YouTube, where he was head of EMEA’s sponsorship, and had previously served as a business leader at Google.
“I’m amazed at what the right TV team has created,” Krushel said. “I’ve seen a lot of impressive engineering in the video technology industry, and the right TV self-learning system is like no other.”
Precise TV was founded in 2015 by Christian Dunkel, a former executive at ProSiebenSat.1, formerly Disney’s Maker Studios and social media advertising agency Adparler, and former UK managing director of Adparler Nadav Samuel.
“Dennis is an industry leader and connected to some of the most influential companies and executives that are transforming the world of online video and convergent TV,” said Denkol, chairman of Right TV. “Dennis joined at a crucial moment to expand our platform to connected TV and finally help all video platforms.”
Right TV says it is the world’s first YouTube advertising platform that uses contextual analysis to promote brand-safe, relevant and privacy-compliant videos for young viewers and families, in compliance with the Children’s Online Privacy Protection Act (CPPA) and other regulations.
There is a need for a growing market for solutions like precision TV, Dankl said, because advertisers cannot use behavioral targeting to reach children ফেস Facebook and Google do not allow anyone under the age of 18 to target age-based advertising. About 30% of YouTube viewers in the United States are between the ages of 2-18.
Appropriate TV is headquartered in London, New York, LA, Sarasota, Fla., And Sydney, Australia. The privately run company has about 30 employees. Specific TV is profitable and according to Dankol did not take any outside investment. He said the company’s revenue has more than doubled in 2021 to date. Clients include Jaguar, Adobe, Chanel and Hilton.
Specific TV competitors include Gumgam, which invested 75 75 million in Goldman Sachs and Jeffrey earlier this year.