October 25, 2021


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Ari Emanuel promises ‘aggressive’ efforts in nonscript

2 min read

Endeavor has no plans to exit the content creation business when it completes the necessary sales of its production unit.

Compelled by a franchise agreement the company signed with the Writers Guild of America in February, Ari Emanuel’s store portion of the upcoming sale of Endeavor content will show 80% interest in making scripted film and television. But, as Emanuel noted, unpublished content is still going on.

“We will still have 20% restricted business and unscripted we will grow significantly. We think it is a huge producer on a global scale. It will also be local, U.S. domestic. We will be very aggressive in that area, ”said Emanuel at the Goldman Sachs Communocopia conference on Tuesday.

Diversity It was reported last week that Endeavor wanted a minimum of $ 500 million for Endeavor content from a mix of strategic buyers. At the conference, Emanuel said an ideal model for their sales ambitions was Ridge Witherspoon’s Hello Sunshine, which was recently sold for $ 900 million in a new media venture by Kevin Meyer and Tom Stags, backed by Blackstone Capital.

Although sales agents and other advisory roles from Endeavor Content have already begun to return to Endeavor’s talent agency WME, Emanuel did not elaborate on where the proposed copying unit will be in his portfolio.

In addition to sales negotiations, Diversity It also reported that many in the industry were impressed by the restraint displayed by the infamous hot-head agent as he moved to the CEO of a publicly traded company.

Anyone listening to the Communocopia conference, however, got a little taste of the Emanuel brand’s appeal. In discussions of Endeavor’s other major revenue drivers, the Ultimate Fighting Championship, the moderator noted that the margin profile at the UFC is “too high”, and has become a topic of discussion among Goldman Sachs clients.

“I can’t win with you!” Emanuel said excitedly. “Either the margin is low, or if I’m doing great, it’s too much!”

Emanuel elaborated that his team saw areas such as media rights and sponsorship as areas to increase margins for sports, noting that UFC athletes’ fighter pay has increased by 100% since 2005.

“They recently conducted a recent study of top paid athletes. The number one athlete was a UFC fighter. They are making money in the game of war, the marketing opportunities that we are creating for them with the revenue for our sponsor, NFT, and we are investing money in a performance institute to rehabilitate them, [focus on their] Diet, etc., ”he said.

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