As the BWR PR firm dissolves, veteran campaigners want to start a new firm – Variety1 min read
Legendary propaganda house BWR is closing the shop.
Multiple sources said the firm’s parent company, BCW (Barson Cohen and Wolf), told workers Wednesday that the company, which has offices in Los Angeles and New York City, was closing.
“We felt something was happening in the last few weeks,” a source said. Diversity. Several categories of BWR include talent, television and film, music and corporate, lifestyle and branding. The firm is expected to shut down by next May.
Its current talent client roster includes Adam Sandler, Joe Saldana, Garrett Headlund, Anna Kendrick, Anthony Anderson and Padma Lakshmi, Connie Britton, Jamie Chung, Jamie-Lynn Siegler and Anley Tipton.
Multiple sources said Diversity That BWR’s long-time promoters can set up a new agency.
BWR was started in 1987 by Paul Baker, Larry Winokur and Nancy Ryder.
The news came after significant changes to BWR’s roster in recent years, as former campaigners left the organization in a competitive format, including public relations, imprint PR, and Vision PR.