The Verizon series is coming to Apple Music and Beats 1 with a confrontation between Snoop Dogg and DMX scheduled for Wednesday, July 22 at 5 p.m. PT / 8 p.m. ET.
Founded by hitmaker Suez Beatz and Timbaland, the series has found its audience on Instagram Live – and will continue to live there – and is now available on-demand through Apple.
The Veruz series grew from a fancy event to an online event of producer peers during the epidemic. Each artist in the format hits and calls for 20 rounds to return. Alicia Keys, Erica Badu and John Legend are some of the artists who have faced in this virtual competition and recorded to the tune of half a million viewers.
Back in March, the show’s first fight was between the current host, Suez and Timbaland.
“I loaded my bit machine and called him,” Suez said. Diversity Earlier this year. “We went live, the best playing audiences went wild in real-time, talking to us, reacting to the tracks. Two hours after Tim called me, Vergez started quite well.
On Memorial Day Weekend, Verzus hosted the first R&B hip-hop match between reggae artist Bini Mann and Bouncy Killer on Monday, the R&B Group’s Jagged Edge and 112 on Monday.
In June, Veruz R&B Icon hosted a playoff between John Legend and Alicia Keys. Legend has it Diversity: “It’s just Alicia and I live, play the piano, face to face. It’s called the battle of the pianos, but so far, the best artists in these Virgos experiences love and respect each other.”
Artists on the show have seen streaming figures increase by up to 300%. With a partnership with Apple Music, Verizon’s potential is endless.
“DMX wants to fight J-Z, but he’ll feel better against Eminem,” Suez said. “People want Usher and Chris Brown, however, it’s a big brother / little brother thing: all I want to see is fight Justin Timberlake and Chris Brown vs. Justin Bieber. That makes sense to me.”
Timbaland agrees: “The dynamics of sound and personality have to be there: sometimes they are the same, sometimes they are opposite. You want something that works pleasantly and is entertaining.”
DMX and Snoop were contemporaries who saw success in the 1990s and 2000s.