October 20, 2021

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BFI London holds the role of event launchpad

2 min read

The BFI London Film Festival is set to kick off at the beginning of the autumn season, which also takes place at the beginning of the awards season to help Rakhal Film move towards commercial and critical success.

“The London Film Festival is still a prestigious showcase for new films and a great way to launch a film in the UK,” said Leah Devlin, head of Altitude Theater, which is bringing three films to LFF this year: Cleo Bernards, “Ali and Ava,” the documentary. The Real Charlie Chaplin “and Julia Ducorn’s” Titan “, which won the Palme d’Or in Cannes in July.

And no doubt it’s the glittering promise of an awards season that has attracted many streamers to the festival, including the biggest gala screening – festival opener “The Harder the Fall”, Jane Campion’s “The Power of the Dog” (both Netflix), and Apple’s ” The Tragedy of Macbeth “has been given to films that have already been snatched by the SVOD giants.

“Where we are on the calendar is unique to us and it’s great to be part of that award season,” said Tricia Tuttle, director of LFF. “The state has the largest number of American academy voters in London so it is an important place to launch a film. This is an important stop in the process of many big award season films, which I think really benefits us.

As LFF is an audience-centric festival, there are also added bonuses to see how non-art audiences respond to the new fare. “Especially for British films like ‘Ali and Ava’ and ‘Chaplin’, there’s something special about bringing those movies to the country, you play on a kind of home turf if you like,” Devlin added. “And the audience and the art experience the film very differently. Screening with an audience, as a distributor for us, is a pre-examination of how it plays and what the word of mouth might be.

Of course, for streamers, who focus on customers rather than box office numbers, word of mouth is probably less important than traditional theatrical distributors. However, as Tuttle noted, they are “constantly evolving.”

“I think that’s the first time we’ve worked [Netflix] Like 2014-2015, “he recalls.” So think about how fast they’ve evolved as a company. So they’re changing, but they’re trying to figure out their strategies and [it] It seems that they are thinking from film to film which films will be released in which way.

LFF, which is hosting a red-carpet premiere for a television series for the first time, in the form of “Legacy” Season 3 – one day imagining expanding its mission more explicitly beyond the film? Tuttle thinks it’s impossible. “We do not want to change the remittance. We are just looking to continue exploring the evolution of different types of storytelling. We are following artists across these forums. ”

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