March 29, 2023


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#BlackoutR Instagram posts on Tuesday #blacklives Matter (column) – doesn’t help

3 min read

So far the Washington Redskins Post A black class to stand up against racism – yes, Washington Redheads – #blackouttel was done for good and true on Tuesday.

A few hours ago, a barrage in Black Square hit Instagram, promising to be completely silent one day on social media. The real idea behind the social media “Blackout” came from Black executives Jamila Thomas and Brianna Agiemang, who wanted to use the hashtags of musicians and businessmen to highlight the globalized Black Lives Matter movement in the wake of George’s death. Somewhere, however, the message spread to something else, until thousands of well-wishers got the message to post a black square to prove you are not racist.

Whatever the main purpose, the endless scrolls of squares – especially useful hashtags like #BlackLives Matter – quickly got stuck, receiving important information about where to donate and how to support this cause. Posting a black square on an Instagram feed doesn’t really help widen the black voice; It simply buries them as performance chatter.

And yet, as protests erupted across the country, the “performing chatter” is the sequence of days that they are trying to indicate that they have understood good and progressive enough. Corporate Twitter accounts #BlackLives Matter and Heart Emoji tweeted to each other. Celebrities responded with vague acknowledgments that things were bad. (See: Ellen DeGeneres tweeted that “things must change in order for things to change”) A basic fact that many publicists have passed on.)) , But instead stumbled into the meaningless word salad. (See: Pete Batigieg said, “Black life depends on America being what we want it to be,” as if he were scattering fragments of Barack Obama’s speech.) , Have avoided their own guilt for oppressing blacks for their own gain. (See: Amazon tweeted that “we need to stop black and inhumane treatment of blacks in our country.” “In spite of every hint otherwise.) And nothing: Very few corporate and celebrity responses ever used the term ‘police brutality’, instead choosing to speak out against a more explicit description of ‘systemic racism’.”

At the very least, all of the above have been properly lampposted to be toothless. DeGranes eventually even deleted his tweets and substituted that he would donate to several anti-apartheid organizations (an indefinite amount). Although it’s only been a week, this crowd is a well-known instinct on social media for charitable support without significant support, where any problem can become a trend that people need to solve. Something Either way, whether it makes sense or does any real good. It’s easy to post a hashtag or a black square, and that level of engagement (and commitment) just fine many comfortable corporations and celebrities when branding reaches as many audiences as possible.

But a recognition without matching the verb, even just a strong and definite point of view, is just as valuable to this endeavor. And at one point, especially in the case of corporations that do not practice what they promote for the purpose of PR of the people, using the language of protest is the only way to alleviate the real pain that inspires movements like # Blacklives Matter in the first place. If you want to stop talking, you can hear black people, maybe just go ahead and stop talking

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