According to the New York Times, Bobby Jerem, the famous entertainment industry preacher who represented stars like Cher and Diana Ross, died in Savannah, Guy on Sunday. He was 84 years old.
Jeremy’s colleague Bill Augustine confirmed to the New York Times that he had died of complications related to lung cancer.
Jerem was born in 1936 in Savannah. He grew up there, then studied at Yale University before moving to New York City. After working on Wall Street, he moved into the entertainment industry. Jerem was first hired by Columbia Artist Management and discovered his passion for publicity while working for producer Joseph E. Levin. His PR career flourished with Rogers & Quan, a firm he joined in 1969, where he created a client base that included Dustin Hoffman. In 1974, he founded Jarem Inc. Along with Cher, Ross and Hoffman, his clients included stars such as Alan Alda, Ann-Margaret, Michael Kane, Michael Douglas, Sophia Loren, Jack Nicholson, Arnold Schwarzenegger and Sylvester Stallone.
In addition to his list of celebrities, Jerem was known for several famous projects, most notably the “I Love New York” tourism campaign (although the campaign has its right level of controversy). His other notable works include “Saturday Night Fever’s” promotional studio neglecting the film, hoping that Jeremy John Travolta’s production would show it less until the film was stolen – and “Tommy”, for which he organized a black tie gala. Did at a Manhattan subway station. His fame also lends itself to the 2002 film “People I Know”, as El Pasino’s character was based on Eli Warman Jeremy.
To many in the industry, Jerem was a more complex figure. He once hired publicist Peggy Seagal, who accused Jerem of throwing a typewriter at him, an allegation he denied. He also quarreled with the late gossip columnist Liz Smith, who claimed to have regularly written a column for his clients under byline Robin Adams Sloan. In retaliation, news of Jerem Smith’s marriage spread to partner Iris Love.
Jerem never married, preferring to dedicate his life to work. He spoke publicly about the importance of therapy and was a client of Czechoslovakian psychiatrist Samuel Loy.
According to the Times, he once told Hampton Magazine, “I think that’s why I did what I did.” “I don’t think I have anything to communicate with. I feel that if I accept the rest of the world, Dustin Hoffman and Ann-Margaret and Cher and all these people, I will be accepted.”