February 8, 2023

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Brian Nolan joins APG as President of Global Marketing and Synch

3 min read

Brian Nolan has joined Shilpi Partner Group (APG) as President of Global Marketing and Synchronization. The former Motown executive VP will oversee all label marketing (including international marketing), sales and streaming, artist development and synchronization.

He will also focus on artist breakout, marketing optimization, international business expansion, brand and sync partnership engagements, talent recruitment and will continue to serve on APG’s executive leadership team.

Prior to this appointment, Nolan oversaw marketing for APG and, during his nearly 6-year tenure, executed a series of brand partnerships and campaigns for a variety of artists on the UMG roster. These include multiple deals for Lil Baby and a series of Halsey campaigns with Beats by Dre.

“I am very fired up and grateful to join APG [founder] Mike Keren for this opportunity”, said Nolan. “APG’s model and vision redefines what it means to partner with an artist. Coming on board with this team, I will work tirelessly to achieve this goal, so that our artists can fulfill their dreams”.

+ d National Independent Venue Association (NIVA) appointed Stephen Parker As Executive Director. Parker will work with NIVA’s board and staff to expand national partnerships in the live entertainment sector as well as grow the association’s membership.

Parker is also responsible for promoting diversity and equity across independent venues, ensuring that music and comedy venues, festivals and promoters have a voice at the federal, state and local levels.

Her background includes serving as a national association leader, a music policy advocate, a senior advisor to governors across the United States, and a national coalition builder. He spent nearly a decade at the National Governors Association, where he managed intergovernmental and congressional affairs and led education, labor, economic and workforce policy development, as well as serving as a liaison between governors and the federal government.

“Independent venues and festivals are a platform for artists, an inspiration for fans and an economic driver for every state and community,” Parker said. “I look forward to working with the Board of Directors to ensure live entertainment venues, festivals and promoters have the resources they need to survive and thrive, advocate for equity across the music and comedy ecosystem and keep NIVA at the forefront of policy discussions nationwide.”

+ Early wave music announced its promotion Katy Monck, Samantha RulenAnd Lexi Todd. All three executives are based out of the company’s New York office.

Both Monck and Rulen will transition to senior VP roles for promotions and business and legal affairs, respectively. Both previously held VP positions in their respective divisions.

Todd, who served as a director of business and legal affairs, moved to a VP position as the youngest VP in company history. Rhulen will continue to build the company’s catalog, including managing acquisitions, as well as overseeing asset management and exploitation, content development and branding initiatives; In the past year, he has closed more than $250 million in deals with artists and estates such as James Brown, Def Leppard, Julian Casablancas from the Strokes and Martina McBride. Monk initially joined as director of promotions in 2016 before being promoted to VP in 2019.

+ Rock paper scissors promoted Tristra New Years Yeager Chief Strategy Officer and appointed Travis Fister as their new business manager.

Yeager, who has been with the company for seventeen years, moves up to the C-suite from his previous role as director of strategy. He will oversee PR/client services and manage strategic planning. Fister joins with a background in the music industry and expertise in sales. He previously managed customer service with Wampler Pedals—even co-designed two pedals—and worked in B2B sales roles at Guitar Center and Boutique Amps Distribution.

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