September 21, 2021

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Brian Robbins has officially tapped Lead Paramount

4 min read

Brian Robbins has been officially nominated as President and CEO of Paramount Pictures, replacing Jim Giannopoulos as head of the studio behind the “Mission: Impossible” and “Transformer” franchises, overseeing one of Hollywood’s largest film studios. .

Robbins will hold the reins while continuing his current position as head of Nickelodeon and Paramount Plus’ children and chief content officer for the family, Paramount’s parent company ViacomCBS has launched a streaming service this year. Giannopoulos will play an advisory role at Paramount later this year. The media aggregate hopes that Robbins, who is digitally intelligent and proud of his long history in kids programming, will help guide it as it looks to the future, influenced by streaming giants.

“Paramount is one of the crown jewels of ViacomCBS, providing the most iconic moments of entertainment for over a century. Bob Bakish, president and CEO of ViacomCBS, said the steps we are taking today will be made at the strong pace of Paramount, so that it engages viewers on a scale while adapting to the growing tastes and habits of viewers. “As an enthusiastic storyteller who takes an holistic view of the entertainment ecosystem, Brian specializes in creating Powerhouse Global franchises leaning towards the unique power of new and established platforms – including drama releases, streaming, linear, consumer products and more.”

News of Robbins’ promotion was leaked on Friday, with many studio insiders removing the well-liked Gianpoulos, but an official announcement came on Monday. Robbins is a former child actor who once starred in ABC’s “Head of the Class.” He reinvented himself as a producer and director, overseeing films such as “Hardball,” “Varsity Blues,” and critically “Norbit” before becoming an entrepreneur. Robbins launched a YouTube channel called AwesomenessTV targeting teenagers, which he later sold to DreamWorks Animation and then to Viacom. After rejoining Viacom in 2018, Robbins led Paramount Players, a production division that created live-action adaptations of “What Men Want” and “Dora the Explorer.”

Robbins has reportedly sold ViacomCBS chief Shri Redstone with his vision for the studio and his plans to focus on feeding Paramount Plus with content as it competes with streaming giants such as Netflix, Disney Plus and HBO Max. In his new capacity, Robbins will oversee films made for Paramount Plus. Its height can be unstable. The Gianopulos executive has assembled a talented core, many of whom, such as Emma Watts, president of Motion Picture Group, previously worked during her long tenure at 20th Century Fox. It is unclear whether they will remain under the new regime.

In Paramount, Giannopoulos turned money-losing studios into profits, watched hits like “A Quiet Place” and “Sonic the Hedgehog” at the box office, and managed the company in the dark days of the epidemic, selling movies like “The Trial of Chicago 7” and Theaters were closed when “without regret” streaming services.

He sounded a final note in his speech. “I’ve had the opportunity to be a part of this amazing world of film and television for almost 40 years, and at heart, it has always been driven by two main things: the brilliant talents of storytellers, whose visionary expression is every medium and whom I have tried my best to empower, and colleagues A great team who helped me do it, ”he said. “I am honored to have contributed to the evolution and wide spread of creative content from the birth of video to global TV access, the launch of iTunes, the ubiquitous Internet availability and now the streaming revolution. The opportunity to rein in Paramount and revitalize it, to build first-class executive and creative teams, and to restore both profitability and creative success has been a source of pride. Brian has a long and successful career, and working closely with him, I know he and Paramount’s team will achieve great things in the future. I wish them all success. ”

Robins said in his own words, “Jim is nothing less than a legend in this business, and I am humble and grateful to him for his many years of advice and friendship as we work together.” “I’m excited about the future of Paramount Pictures, and I want to thank Bob Bakish for the opportunity to create films for every viewer using this incredibly strong and wide canvas and to portray them the way today’s consumers want to feel.”

In addition to promoting Robbins, longtime showtime chief David Nevins will oversee Paramount Television as the studio undergoes restructuring and leadership changes. Nicole Clemens, who has led Paramount TV since 2018, will now only report to Nevins.

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