February 2, 2023


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BTS and Samsonite Launch Butter Luggage Collection

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BTS Army, get ready to travel in style. Samsonite has just launched a brand new limited-edition inspired by the K-Pop group’s hit single “Butter”.

The lineup of travel accessories is part of the brand’s Red collection, which includes luggage, a backpack, mini crossbody bag, pouch bag, expandable bag and a three-piece luggage tag set — all available in light yellow and designed with melting butter bands. Refers to album art.

The most innovative aspect of the luggage lineup is a DIY customization kit that allows customers to personalize their suitcases by exchanging elements such as logo plates, luggage handles and wheel caps. The collection has seen massive success following its initial release in Asia, and is available to shop in the US and Canada starting today.

BTS’s 2021 single “Butter” became the second song by the boy band to join the Spotify Billions Club, meaning it has surpassed one billion streams on the platform. The chart-topping single has inspired a few collaborations since its release, including a popular Casetify “Butter” collection.

BTS made headlines last year when they announced they would be taking an unexpected break from music. The announcement was made just days after the group released the anthology album “Proof,” a three-CD collection featuring songs from across the band’s discography.

While BTS isn’t likely to release new music anytime soon, you can still show your love for the group with Samsonite’s new “BTS Butter” luggage collection. Shop the full limited-edition lineup here, and shop through some of the best pieces below:

Carry-on expandable spinner

This hardshell carry-on, with a “melted butter” design on the front, is made of polycarbonate for lightness and durability, with ball-bearing double wheels that eliminate friction resistance and increase smoothness. The wheel caps are designed with the BTS logo, which can be customized with an enclosed tool kit.

BTS Butter and Samsonite Red Carry-On Expandable Spinner $220 why now

3-in-1 luggage tag

BTS-ify your luggage with this customization kit, which comes with the BTS logo, a melted butter icon and seven other “butter”-inspired graphics you can use to upgrade your travel accessories.

BTS Butter and Samsonite Red 3-in-1 Luggage Tag $45 why now

Medium backpack

This versatile daily backpack features a carabiner attached to a D-ring on the front panel for enhanced practicality, with comfort prioritized via fully adjustable shoulder straps with padding. Storage includes two side pockets and an internal laptop pocket.

BTS Butter and Samsonite Red Medium Backpack $160 why now

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