February 8, 2023

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Carrion Marshall of Warner Chapel is in the State of the Gun business

2 min read

Looking for things songwriters. In 2022, the Copyright Royalty Board, the government agency that sets royalty rates for songwriters as it relates to DSPs like Spotify and Apple Music, increased streaming payouts by nearly 5 percent over the 2023 to 2027 period — from 10.5% to 15.1%, on top of another increase ( up to 15.35%). And next month, the Grammy Awards will present its first-ever Songwriter of the Year honor at the Feb. 5 show. But it’s been a long road to get to this point, and Carian Marshall, vice president and COO of Warner Chappell Music Publishing, has been here.

In April 2018, Marshall became a top executive in the highly specialized world of music publishing, coming over from renowned indie, SONGS Music Publishing, where he was a partner. SONGS itself was a powerhouse — in just 12 years, the company signed publishing deals with Lorde, The Weeknd, Diplo and DJ Mustard, among others, before being sold to Cobalt in 2017 for $150 million.

In that role, Marshall oversaw the creative-licensing staff responsible for placing the company’s authors’ works in film, television, advertising, video games and other forms of visual media; This is an extension of his previous film and TV-related roles at Universal and DreamWorks Music Publishing.

A year into his tenure at Warner-Chappell, Marshall added vice president to his title, sharing the top post with former Sony/ATV president of global creative Guy Moot, whose songwriters include Amy Winehouse, Lana Del Rey, Mark Ronson and Sia. The two are now four years into their respective roles, and have seen positive returns on their work – in the third quarter of 2022, Warner Chappell reported that overall revenue was up 35% year-over-year, digital dollars were up 32% and sync was up 21%.

In its latest episode diversityOn “Strictly Business,” Marshall talked about the challenges songwriters have faced in recent years and the triumphs the community has seen. Listen below, or wherever you get your podcast.

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