September 22, 2021

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Cheng Cheng Films Hong Kong’s “My Prince Edward” N. America – Bought for Diversity

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New York-based distributor Cheng Cheng Films has bought the North American rights to “My Prince Edward,” the first feature written and directed by Hong Kong screenwriter Norris Ye-Lam Wang, from Golden Scene, a Hong Kong distributor.

On Monday, Wang announced that Alex Law, the husband and wife behind films such as Mabel Chewing and “Antman’s Tale”, would perform his second feature. Wang will make the film with local government funding of 12 12.9 million to promote Hong Kong’s film industry.

Wang said on Facebook that he took Cheung’s class during his sophomore year at Hong Kong Baptist University in 2010 and that the director still remembered his early work “so very happy”. Cheung said Wang “has been trying to work with me for years, but our perceptions never match.” He praised Wang’s “possibilities” and said, “I think he was the only one to submit an assignment to many students and I was deeply impressed.”

“My Prince Edward” tells the story of a newly appointed Hong Kong woman trying to free herself from a secret shameful marriage.

Built on a budget of about $ 400,000 in 16 days, the film won the Netpac Award for painting “Wedding Institutions a Way to Influence Modern Women’s Lives” at last year’s Golden Horse Film Festival in Taiwan, as well as a new director and original film score at last year’s Hong Kong Film Awards. Wang Kar-wai’s collaborator William Chang Suk Ping (“The Mood for Love,” “The Grandmaster”) resigned as editor-in-chief.

Hitting movies in the midst of the June 11 coronavirus epidemic, it has so far grossed only $ 576,000 in Hong Kong. The city announced Monday that it would close cinemas again for a week as part of a larger shutdown to prevent further coronavirus cases, which did not bode well for the film’s continued box office prospects on the home turf.

“If ‘My Prince Edward’ had come out in the golden age of Hong Kong cinema, it probably wouldn’t have made any waves.” I am fully aware that it looks like a student project, “Wang said.” The recognition it has received reflects the difficult situation faced by Hong Kong films. “

Cheng Cheng Films hopes to give “My Prince Edward” a play in North America in September and release it on VOD and DVD in December. The agency called the film “a significant cinematic contribution to the global discussion of Hong Kong’s Indigenous Women’s City.”

Founded in 2015, New York-based distributor Chinese Helmer Teng Kongang has focused on Chinese-language films, including “Send Me to the Clouds” starring Yao Chen, and Yang Chao’s Silver Bear-winning 201 title, “Crosscontrol.”

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