March 29, 2023


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China is preparing to reopen movies – variety

2 min read

China’s National Film Administration said Chinese authorities were actively working on preparations to reopen the cinemas soon, a local report said on Friday.

The Securities Times quoted a notice from the National Film Administration as saying that relevant government departments were involved in managing film selection, creating hard drives for sending movies, and preparing DCP keys and release schedules for reopening movies. Soon.

Release dates need to be coordinated nationwide, noting that, depending on the local coronavirus situation, if the movies themselves try to reopen at once or in more piecemeal fashion, without it.

“Interleaster” is probably one of the Hollywood headlines for hitting movies in the early days of reopening. CJ4DDX Beijing’s official Weibo account – the company behind 4DX, a 4D augmented reality film format developed by CJG’s affiliate of major South Korean cinema chain CJV – posted on Friday that the 4DX version of “Interstellar” will be re-released in all major movies. However, he deleted the statement later in the day.

Authorities are looking for VFX-heavy blockbusters with a wide appeal, since the movies were briefly reopened earlier this year, with probably no customer buying tickets for the re-screening of local titles in disguise.

Chinese movies were ordered to close in late January because of the carnivirus. Analysts estimate that more than 2,000 movies will be permanently shut down in the first two months alone, and thousands more could follow soon.

China’s top governing body, its state council, said on May 8 that indoor recreation facilities, such as cinemas and theaters, could be properly reopened. Cinemas were expected to reopen sometime after China’s two major political sessions on May 26, but they have not yet done so.

They are waiting for an official green light from more local-level authorities, as well as to show a line-up of actual films, now the DCP keys of the early part of the year are gone.

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