A few months after a few notable new Hollywood releases, “Dun” and “No Time to Die” finalized their China opening dates on Sunday, officially confirming their journey to the world’s largest film market while other major studio titles have been given Cold Shoulders.
The two films will hit the weekend in a row. “Dune” will land on October 22, with an N-American release and HBO Max debut date. “No Time to Die” will be released on October 2, three weeks after its debut in the United States. The former Chinese censorship passed with significant time in July, and the latter most recently on 10 September.
This is certainly a happy development for Hollywood, which will require strong global sales to make a big budget “doon” and “no time to die” profit.
This is also very welcome news for fans who are waiting for Tenterhook to know for sure that they will actually see two of the most locally anticipated movie theaters of the year. The reason for their concern was: some of Hollywood’s biggest titles have unexpectedly failed to set a release date so far this summer, including “Black Widow” and “Shang-Chi and the Legend of the Ten Rings.”
Although Chinese viewers will have access to “Dune” in the United States at the same time, piracy will remain an important topic for the title in China due to its debut in some parts of Europe and Asia this week. The Sept. 1 launch in Taiwan and Hong Kong means that pirated versions of the film, including official Chinese subtitles, are more accessible.
Piracy could be a bigger problem for “No Time to Die”, as it would hit Hong Kong and Taiwan a full month before China’s debut.
Nonetheless, the book’s schedule is now in many ways one of the best possible outcomes for both Dennis Villanuev’s sci-fi epic and Daniel Craig Action.
The Chinese Patriot October 1 National Day holiday runs into the first week of October and is one of the biggest box office times of the year. The time is marked just before and after each year by an unofficial protectionist blackout in Hollywood films, with authorities trying to clear the playing field of strong competitors that could prevent the commercial success of a bunch of new political films starting the holiday season.
From mid-October to the end-Hollywood blockbusters can be expected to hit the Chinese market by that time, especially since this year marks the 100th anniversary of the ruling Communist Party, most importantly that films celebrate its history and success at the box office.
By the time “Dune” lands, political Chinese films will already have three blocked weeks to increase their sales share. And in that moment, their attraction will come out enough for “Dunn” not to go against any new competitors.
Villeneuve’s past films were strong even though they were not a success in China. The country was the top foreign territory for both “Arrival” and “Blade Runner 2049,” which grossed .9 15.9 million and .7 11.7 million, respectively.
China is one of the most important overseas markets for the bond franchise, and its last installment, excluding the UK, was the highest-earning foreign territory for “Specter”. Which came from China. China was the fourth largest foreign region for “Skyfall”, earning $ 59 million there.
This year, 12 Chinese films are set to release on September 30 and October 1, most notably “The Battle at Lake Changjin”, co-directed by heavyweights Chen Kaige, Sui Hark and Dante Lam, and “My Country, My Parents,” an anthology film. “Crouching Tiger, Hidden Dragon” star Zhang Jie has made his directorial debut.