October 20, 2021

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Chinese box office: Mid-Autumn Festival lowest since 201

3 min read

After a disappointing summer, the Chinese box office hit its lowest point since 2014 during this year’s three-day Mid-Autumn Festival holiday.

Chinese nationals had to work on Saturday, Sept 1, but enjoyed a three-day vacation from September 1-2-21. Movies are on, but power has waned due to the epidemic.

According to Alibaba’s Beacon Film data platform, the box office amount for this year was only $ 73 million (RMB472 million). According to China Daily and Historical Historic, despite having about 0% fewer screens in the country, it will turn Mid-Autumn Festival into the lowest-earning Mid-Autumn Festival from 2014 to 2014, when theaters today convert it to $ 54 million (RMB350 million). .

China’s 2011 and mid-autumn festivals in China were unusually high in revenue as the holiday coincided with the blockbuster National Day holiday (October 1) and thus not directly comparable.

In 2019, sales increased to 2 122 million (RMB790 million) during this period and in 2018 to .8 81.8 million (RMB 529 million), including service fees.

According to China Film Insider’s analysis, in 2016, it will be .8 78.8 million (RMB510 million) in 2015 and 91 91 million (RMB610 million) in 2015, despite the holiday lasting only two days.

An analysis in the China Securities Journal said, “This year’s mid-Autumn Festival box office was largely due to epidemic conditions and film release schedules. And films like “Water Boys” to reschedule their release on National Day.

The Mid-Autumn Festival release window wasn’t considered an important or competitive slot until 2015, when Xu Zheng-directed comedy “Lost in Hong Kong” became a breakout hit, highlighting the neglected potential of the time.

These days, the holiday is considered a shoulder time that can continue the pace of box office in the summer and is interesting as the market heats up for the National Day holiday as it is less competitive than the next holiday.

Dozens of films from a variety of genres premiered in both genres on Friday, the start of the thematic weekend, and Sunday, the start of the holiday this year, targeting mid-autumn movie-goers.

According to the Mayan Platform, the three-day holiday from Sunday to Tuesday earned. 1 million in disaster, which was the catastrophic movie “Cloudy Mountain.” An average of 30% of the total screening across the country was allocated during this period.

One viewer explained to Chinese state broadcaster CCTV as he stepped out of a screening of the film on Tuesday that he had made a special impression by shouting one line at a time of crisis. It cites various examples of Western and Chinese tradition.

“[One character] “Foreigners believe in Noah’s Ark when disaster strikes, but what we Chinese people believe is the story of the mythical Xingwei bird trying to fill the sea with pebbles, or the foolish old woman Yu Gang who tried to move a mountain.” – That is, perseverance to do the impossible and succeed in the end.

“Cloudy Mountain” is followed by Philly Tier-Zarker’s “All About My Mother”, which grossed $ 11.3 million.

This was followed by the Ryan Reynolds-starrer blockbuster “Free Guy”, which grossed তৃতীয় 21 million and took third place, although it was in theaters for 25 days and only %% screening was allocated. The film was in second place from Friday to Sunday weekend.

“Raging Fire” starring Donnie Yen was in fourth place with. 0.01 million. The new teen romance “To Be With You” was fifth with fifth 5.8 million, although it had little advantage to allocate 1 14% screening.

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