Chris Patrickin has resigned as executive vice president of global communications and corporate branding at Paramount Pictures. His departure follows an announcement this week that ViacomCBS studios are replacing Jim Giannopoulos, head of Nickelodeon, with Brian Robbins. Many more executives are expected to follow him out the door during the change of leadership.
Patrickin was closely associated with Gianopoulos, a pair who worked together for decades in the 20th century Fox. After taking over Stacey Snyder Studios, Patrickin left Fox to form a strategic communications and crisis management consultant.
Patrickin joined Fox from William Morris Agency in 2007 to oversee corporate communications, media relations, trade advertising, award campaigns, special events, and charitable activities. He joined William Morris in 2002 after working as a reporter and editor for several publications, including Variety, Daily Variety, Inside.com and Inside Magazine.
Robbins is being tasked with expanding Paramount’s contribution to Paramount Plus, a new streaming service that ViacomCBS has launched with the expectation of easing the dominance of Netflix and competing like HBO Max and Disney Plus. His appointment was a blow to the film studio where Gianpoulos was well respected and well. A group, including top executive core, Motion Picture president Emma Watts and distribution chief Chris Aronson, worked with Fox at Gianopoulos before joining Paramount.
Robbins is a former child actor who once starred in ABC’s “Head of the Class.” He reinvented himself as a producer and director, supervising films such as “Hardball,” “Varsity Blues,” and critically, “Norbit” before becoming an entrepreneur. Robbins launched a YouTube channel called AwesomenessTV targeting teenagers, which he later sold to DreamWorks Animation and then to Viacom.