September 18, 2021

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Clubhouse hires NPR veteran Nina Gregory

2 min read

NPR Gregory, a 15-year NPR veteran, has been appointed head of clubhouse, live audio-chat startup, news and media publishers.

Gregory was recently senior editor at NPR’s Arts Desk, where he oversees coverage of film, TV, art, design, fashion, food and culture. In his new role at Clubhouse, Gregory will work with media brands to engage with the Clubhouse community. He has been tasked with helping news organizations use clubhouses, connect with journalists, and create opportunities for audio training in journalism schools.

Gregory started as an overnight editor for the “Morning Edition” on NPR 200 Christmas Eve. Previously, he worked as a freelancer and staff at various magazines and websites. Gregory holds a bachelor’s degree from UCLA in World Arts and Culture and a master’s degree from Columbia University’s Graduate School of Journalism. He taught at the Daily Bruin at UCLA, where he worked on paper and radio stations.

Launched in April 2020 at the start of the Covid epidemic, it started crowding into social audio among big companies like Clubhouse, Facebook, Spotify and Twitter.

Since the beginning of 2021, the growth rate of the clubhouse has cooled significantly. According to researcher Aptopia, US downloads of the Clubhouse app reached 417,513 in July, down from about 1 million in January, as reported by Variety Intelligence Platform.

According to Clubhouse, user engagement on the platform has been steadily increasing, since its release on Android and this summer the app has dropped the invitation status only. The company says it is creating more than 700,000 chat rooms per day (more than doubling from 300,000 in May) and the average user is spending more than 70 minutes on the platform (up from 60 minutes in July).

Earlier this year, Clubhouse VC firm Andresen Horowitz (a16z) announced a series of C-round funding. The startup did not announce the size of the round but the fund valued it at around 4 4 billion.

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