Peace is boosting the content of the original kids, as the meditation and mental-wellness app company wants to persuade parents to spend an additional $ 70 for an annual subscription-a roster of celebrities and new characters to help calm and get their teens. Sleep.
The app, which was first launched in 2012, already has Tyke-targeted content. The quiet kids content library includes bedtime stories (which it has labeled as “sleep stories”), meditation, lullabies and more. These include stories based on Anna Kendrick’s “Trolls” by DreamWorks and Mattel’s “Thomas and Friends” by Kate Winslet.
Now it’s making the cool kids lineup bigger. Audio descriptions of Pink, Maya Rudolph, Wanda Sykes, Randall Park, Diane Keaton, Stephen “Twitch” Boss and others coming in 2022.
In addition, the quiet Hasbro’s Peppa Pig, DreamWorks Animation’s Kung Fu Panda, and Illumination Entertainment’s Minions, the popular yellow, small-number Flunky (who, perhaps, will speak English in their peace of mind) are creating children’s stories. Other new sleep stories will feature home-made key intellectual traits with characters such as Yoni McDowney (narrated by Sophia Bush), Capone Dreambird and Bill Dodger.
The organization is expanding content for cool kids because “we feel a unique urgency right now,” says Greg Justice, VP of content. “The last year has been very stressful for young people, so we’re doubling down on all things cool kids.”
The launch video of the pink extended cool kids content offer promotion describes:
The company plans to release new cool baby sleep stories every Sunday “to help unlock a truly magical routine for the family,” Justice said. Other content will expand a range of formats, including interactive features such as mood check-in, gratitude reflection, breathing techniques, and gentle movement.
Marissa Mansolillo, head of content strategy at Hasbro Publishing, said: “We’re thrilled to see our characters come alive through cool kids content.” “Our Peppa Pig Sleep Story is the beginning of a great collaboration that we hope will make sleeping time even more special for the whole family.”
In parallel, it continues to create new content for quiet adults. “We are taking matters of deep sleep and mindfulness,” the judge said. Last month, the app sparked some buzz with the premiere of a bedtime story read by Reggie-Jean Page, the steam star of Netflix’s “Bridgeton” Season 1.
The judge said he did not see the cool app as directly competing with the podcast. The growing amount of mindfulness-based audio programming is a blessing for the company, he said: “We can see that the tide of all boat lifting is rising.”
Makes cool selected content available for free. Full access to the cool app costs $ 69.99 / year or $ 400 for a lifetime subscription.