Coronavirus Epidemic – Inside a Luxurious Virtual Open House During Diversity2 min read
There is something special about an open house experience. It’s fun to wander through the halls and rooms, imagining all the neat designs and memories that could one day turn a home into a home. But in the age of shelter orders and social distance, open houses have spread across the country, while personal visits are limited to only serious buyers. In their place, realtors have been forced to come up with creative solutions to showcase properties.
Today, one of the most popular options is virtual display. Whether it’s an Instagram live or facetime call, realtors can reach a wide berth of interested buyers in a convenient, germ-free way. Of course there are a few downsides, the most obvious of which is that potential buyers may not see the home in person. It’s hard to get the feeling for a home that has never been physically built, that doesn’t have enough motivation to earn cash. And in the luxury real estate business where buyers are scattering for millions upon millions of dollars in assets, the problem is significantly bigger. So what would a high-level agent do?
Society Group, a real estate public relations firm representing Los Angeles-based luxury realtors, has tried to incorporate these five senses through a creative approach within a 32 32 million mansion list of potential buyers.
May 26 evening. Tie Society Group will organize an innovative pilot tour in collaboration with Real Estate Brokerage Compass, where 25 potential buyers interested in the ViewPoint collection property will be named Forest Null. Before the virtual display, guests will be sent a package full of goodies via a white glove service. The box needs to be opened when compass agents Tomar Friedman, Sally Foster Jones and Tyrone McKillen give an extensive tour of the house. Each box contains a Tom Dixon candle that smells like the interior of Forest Knoll, a mini bottle of pearl and moonshine, and a square cut of white oak and travertine flooring placed in the house. Also Creative Arts Partners offers T-shirts, a small olive tree (to represent the full-fledged olive trees on the property) and agents usually provide something to eat in open houses, banana meats, cheese and crackers as they travel-through on foot.
The 11,000-square-foot, modern farmhouse-style mansion has six bedrooms and nine bathrooms and is located minutes from Sunset Plaza. Offering spectacular views through the ceiling windows from many floors of the city and the Pacific Ocean, the Hollywood Hills Estate sits on top of a private nook at the very end of a treacherous steep drive. Its luxurious residential amenities include a home theater, gym, cozy library, a dining room with a 30-foot ceiling, and indoor and outdoor recreational space. Outside, mature olive trees are the point of the garden. Although it is L.A. Located in one of its coveted neighborhoods, within minutes of the swaying city of West Hollywood, the estate is private and securely gated. The real oasis in the city center of the angels.