Influencer marketing company CreatorIQ has announced that it has closed a new 40 40 million round of funding to measure the combined campaign of e-commerce and internet-famous celebrities.
Existing investors have also received funding from TVC Capital, Cain Partners Fund (private equity group of Kane Anderson Capital Advisors), Affinity Group and Unilever Ventures (which is a Creator IQ client). In addition, Silver Lake Waterman, a division of Silver Lake that focuses on the company’s next level of growth in the technology sector, joins this round as a new investor. The new investment has raised the company’s total capital to more than 80 80 million to date.
CreatorIQ’s customers include Disney, AB Inbev, Unilever, Calvin Klein, CVS, H&M and Sephora. The company said it would use the funds to further improve its Creator Intelligence Cloud software solution by focusing on e-commerce and measurement. The product is designed to help teams around the world collaborate on a single system of records and facilitate workflow.
“This new funding will allow CreatorIQ to invest in our data, trading and measurement technologies to better address customer outcomes,” said CreatorIQ founder and CEO Eger Vaux.Pictured above) Said in the announcement of the fund. “From high-growth brands to Fortune 500 companies, our customers rely on creator partnerships to grow their business-from building brand loyalty to launching new e-commerce solutions together.”
Sean O’Neill, managing director of Silver Lake Waterman and head of the group, commented on his firm’s investment in the company: Its strength is driving its leadership position and we are excited to partner with them to help them continue to grow and take over the market. ”
Founded in 2014, CreatorIQ (formerly known as Social Age) is located in Calvary City, California, with offices in San Francisco, Denver, Austin, Chicago, Detroit, Toronto, Miami, New York City, London, Kharkiv, Ukraine, and Auckland.