Influencer marketing platform company Creator is acquiring Tribe Dynamics, a provider of IQ analysis, in a deal worth about ০ 1 million. Diversity.
For marketers, the deal combines analysis of Tribe Dynamics and benchmarking solutions – which focus on beauty and fashion brands – with the ability to execute those insights through CreatorIQ’s Creator Intelligence Cloud, according to the companies.
CreatorIQ is offering a combo of cash and stock “within the $ 70 million range” for Tribe Dynamics, according to sources familiar with the deal, making it one of the largest M&A deals so far in the influential-marketing segment. The deal comes shortly after CreatorIQ announced it had closed 40 million for new funding, bringing the capital raised to date to about 80 80 million.
All Tribal Dynamics staff will remain with the company after the acquisition, including co-founders Conor Begley and John Namnath. The deal is expected to close this fall, after which Tribe Dynamics will continue to function as an independent entity for the future.
CreatorIQ says the two companies combined have more than 450 customers and 250 employees worldwide. So far in 2021, Tribe Dynamics has seen more than double the number of new bookings each year, according to privately owned companies.
“With this union, CreatorIQ is accelerating our focus on advanced data science and analysis,” founder and CEO Eger Vaux said in a statement. “The models owned by Tribe Dynamics, which apply to beauty and fashion industry standards, in additional verticals, will allow us to provide analysis and measurement criteria for the entire industry.”
Begley, who is president of Tribe Dynamics, called the merger “a profound opportunity to create value for the entire influential marketing sector.”
Investors in San Francisco-based Tribe Dynamics include Swiss-based Planven Entrepreneur Ventures, Lighter Capital and You and Mr. Jones Brandtech Ventures.
Cooley represented CreativeIQ as a legal advisor on LLC transactions, while Perkins Coye LLC served as a consultant on Tribe Dynamics. Tribute worked as an investment bank for Tribe Dynamics in the Securities Agreement.