September 22, 2021

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Disney: Marvel’s ‘Eternals’, ‘Encanto’ open exclusively in theaters

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Disney announced on Friday that the upcoming 2021 films “Eternals”, “The Last Duel”, “West Side Story”, “Ron’s Gone Wrong” and “The Kings Man” will get 5 days exclusive windows before going to digital platforms.

Meanwhile, the animated musical “Encanto” will run in theaters for days0 days from November 2 before hitting December Plus.

The decision was a clear victory for Kevin Fig, head of Marvel Studios, who was vocal about his desire to show Marvel feature films internally and in the media, especially in theaters.

The release of “Sang-Chi and the Legend of the Ten Rings,” Marvel’s first exclusive theater, has grossed $ 105.9 million by Wednesday, more than two years ago. Although it is at the bottom of the MCU feature’s total revenue, this means that “Shang-Chi” has already surpassed “Black Widow” in terms of theatrical earnings, which grossed 100 100.7 million at the time of its drama run after opening in July, and Disney Plus Premier Access. Date. This has turned “Shang-chi” into one of the best-acted drama releases of the epidemic era and an existential boon for promising practitioners of virtually some good news.

Prior to the release of “Shang-Chi”, Disney executives had postponed whether they would decide to open the day-to-day “Eternity”. In an earnings call in August, CEO Bob Chapek described the rather famous 5-day, exclusive theater release of “Shang-chi” as “an interesting test for us”, but all said that the movie’s theatrical performance যা which opened since the Delta alternative COVID transition Growing up – this will determine how the studio chooses to move forward with its theatrical strategy in 2021.

Now, “Eternals” will start exclusively November 5 in theaters.

The 0-day theatrical window for “Encanto” is a different kind of test, allowing Disney to make money at the box office on the Thanksgiving holiday in December, before the film is transferred directly to Disney Plus for Christmas holiday viewing.

For Disney’s 20th Century studio features – “The Last Duel” on October 15, “Rons Gone Wrong” on October 22, “West Side Story” on December 10, and “The King Man” on December 22 – signed with HBO in 2012 The output agreement had no choice but to promise to run the studio’s exclusive theater to honor 20th-century Fox.

Significantly, Disney announced that its live-action slate (and “Ron’s Gone Wrong”) would run in theaters alone for “minimal” play5 days, giving the studio a chance to expand its film drama if they proved to be fugitive hits.

Karim Daniel, chairman of Disney Media and Entertainment Distribution, said: Looking forward to entertaining the audience while maintaining. “

Disney has announced several new release dates by 2024, mostly for untitled projects in its various departments.

Guillermo del Toro’s “Two Night Dream Alley” has moved to a wider release on December 17 due to a limited release from Searchlight Pictures on December 3 – it raises its head against “Spider-Man: No Way Home”. -Production between Sony Pictures and Marvel Studios.

There was also a “Bob’s Burgers” feature based on the popular animated Fox TV series on May 2, 2022.

Disney’s live-action remake of “The Little Mermaid”, starring Haley Bailey and Melissa McCarthy, was dated May 26, 2023.

And Marvel Studios demanded new dates for untitled projects in 2024, February 16, May 3, July 26 and November 8.

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