“Tune” seeks to attract Chinese viewers with a new trailer that reveals scenes that weren’t billed as “China Exclusive”.
Not to be outdone, the clip shows new images, along with other aspects of the story’s legendary sand bugs and the character Paul Atrides ’perspective.
The trailer is a little more explanatory and less action oriented. The lines in the text in the clip are roughly translated into Chinese: “From the depths of despair a legend is born. Don’t be afraid of the future. ”
“Dune” has made a special effort to court audiences in the world’s largest film market, delivering virtually the first press conference to Chinese media before its post-premiere press in Venice earlier this month.
With a large budget of 165 million, it needs to see strong global sales to make a profit. So far, it has dug up .8 35.8 million in 24 overseas markets as of Sunday, the first weekend in theaters.
Although the film will be released in China after its release in Hong Kong and Taiwan, it will have a date with the United States on October 22. It will compete with the patriotic Chinese blockbusters scheduled for national liberation on October 1st. Holidays that are full of complexity are neither fun nor comfortable.
With the breakout box office success of the 2019 blockbuster “The Wandering Earth”, Chinese audiences are even more enthusiastic about sci-fi, an adaptation of the Liu Sixin novel, which became the fourth highest-grossing film of all time in China with 69 691 million in sales.
But Villeneuve’s carefully crafted stories have gone through the heads of many Chinese viewers in the past.
The country was the top overseas region for both “Arrival” and “Blade Runner 2049”, which grossed .9 15.9 million and .7 11.7 million, respectively – but the clean-cut figures are less than 0.02% later than the country’s “Wandering Earth”.
Watch the exclusive Chinese trailer below.