October 20, 2021


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Facebook has stopped planning the ‘Instagram Kids’ app after the backlash

2 min read

Facebook is currently tabbing “Instagram Kids” – but at the same time, Instagram head Adam Moseri says launching an app for kids under 13 is still the “right thing to do”.

News of the Instagram Kids project came in earlier this year, and it was quickly suppressed from various angles. Critics included more than 40 state attorney generals who expressed concern, including research showing on social media that could be harmful to children’s mental and emotional well-being.

“Critics of Instagram Kids will see the app’s development halted,” Moseri said in a blog post on Monday, acknowledging that the project is a bad idea. Developing experience is much better than today’s position.

Instagram for Kids Twins (ages 10-12) and parental permission is required to join. The application will not contain ads and will be filtered for age-appropriate content and features. Closing the Instagram Kids app “will give our parents, experts, policymakers and regulators time to work, listen to their concerns and highlight the value and importance of this project for today’s young teens,” Moseri wrote.

Moseri further mentioned that competitors like YouTube and TickTock have versions of their app for children under the age of 13.

“We started this project to address an important issue we see across our industry: kids getting younger and younger phones, misrepresenting their age and downloading apps for 13-year-olds or older,” Moseri writes. “We strongly believe that it is better for parents to have the option of giving their children access to a version of Instagram that is designed for them – where parents can monitor and control their experience – rather than relying on the app’s ability to verify children’s age. Too small to have ID. “

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