Facebook is shutting down Lasto, its experimental tic-tac-clone – variety

Facebook is mothballing Lasso, which launched it for free two years ago as a competitor to the popular short-form video service TickTock, after it failed to get traction and widened the rollout of similar features on Instagram.

A message sent to Lasso users on Wednesday informed them that an application similar to ByteDance’s TickTock allowed users to record videos with filter effects and music for up to 15 seconds – closing July 10.

Lasso’s end came when Facebook’s Instagram was expanding the rollout of Deal Reels featuring tick-tacks that centered videos up to 15 seconds set on music and audio clips.

According to Google Play, Lasso has been installed more than 5 million times. The iOS version of the app is available in English, Hindi, Portuguese, Spanish and Thai. At TechCrunch, Loso only launched in a few specific markets, including the United States, Mexico, Colombia, Argentina, Chile, Peru, Panama, Costa Rica, El Salvador, Ecuador, and Uruguay.

According to the app’s Facebook account, “Lasso makes it easy to create and share short videos with fun filters and effects … Lasso’s music library is one of the largest. Lasso also lets you know which hashtags are trending or going viral and which may be trending soon. Be the first to discover new trends or be the first to create and share videos for it! “

Ropes As of June 1, there were less than 80,000 active users of Android daily in Mexico, according to the analytics firm. App Annie. Lasso had so few users of the iOS app that the app was unable to track Annie usage.

This shutdown in Lasso was first marked by Josh Constantine, former TechCrunch editor and now head of content at VC firm Signalfire. “Facebook’s tic-tac-toe clone Lasso is shutting down before Instagram releases, so basically the FB has lost 2 years with half-assurance,” he wrote in a tweet: “Brob, I have to save the empty Lasso.”