“Fair Play,” one of the most notable movies to premiere at this year’s Sundance Film Festival, has been sold to Netflix for a whopping $20 million. The agreement is for global rights.
Given a lukewarm reception, the film sparked a bidding war between several key distributors, including Searchlight and Neon. It’s not the only film that has strong interest — John Carney’s “Flora and Son,” a musical drama starring Eve Hewson and Joseph Gordon-Levitt, is also attracting several bidders, according to sources.
Chloe Dumont directs “Fair Play” in her feature debut. In the psychological thriller, “Bridgerton” breakout Phoebe Dinever and “Solo” star Alden Ehrenreich play a newly engaged couple who keep their relationship a secret as they work together at a cut-throat hedge fund. When Dynevor’s character elevates Emily Ehrenreich’s look, the couple’s power dynamic changes irrevocably.
In a whimsical review, of diversity Leading film critic Wayne Glaberman praised “Fair Play” for having “a lot to say about the post-#MeToo world and a lot of fun saying it.”
“This is one of the rare Sundance films that can completely break through in the real world,” he wrote. “And in an era when films like ‘Her’ and ‘The Fableman’ have struggled, that makes it a niche product.”
It took a while for the Sundance market to heat up, but there have been some deals in Park City. Earlier in the week, Magnolia snapped up worldwide rights to the documentary “Little Richard: I’m Everything,” and Netflix landed “Run Rabbit Run,” a thriller starring Sarah Snook.
The deadline was the first to report sales of “Fair Play”.