Barcelona-based indie studio Philmax Content is selling the semi-autobiographical series “Selftape” to America, now created by members of Spain’s new generation of female TV writers and directors.
Described as fiction with autobiographical overtones, the series revolves around real-life Spanish actresses and sisters, Joana Villapuig and Miria Villapuig, who rose to fame as teenage actresses in one of Philmax’s most successful “The Red Band Society,” with a personal touch. Never produced TV. A decade later, now 27 and 25, they are now figuring out how to take their careers forward and trying to find their place in the film-TV industry and in a current life that is uncertain. This sums up the discomfort of most people of their generation.
The sisters wrote the series with Ivan Mercade (“Everybody Lies,” “Sights”), Carlos Robisco (“Lucky Strike”) and Clara Esperach (“Three Days of Christmas”).
Directed by Barbara Farre. His credits include the award-winning short film “The Last Virgin” and video clips for some of Spain’s most acclaimed artists, such as “F*king Money Man” by Rosalia, and “El Relampago” by Amaia.
The project is produced by Mercade and the Villapuig sisters, as well as Pao Frexas, one of Spain’s leading showrunners (“You will not lie,” “The Three Days of Christmas,” The Red Band Society) and Carlos Fernandez and Laura Fernandez Brits.
The series is shot in several languages, but mostly in Spanish and Catalan. It will run on Spanish VOD platform Filmin in the first quarter of 2023 as a Filmin Original Boeing.
“Our creative team continues to write exciting scripts. The series is fresh and modern and the interesting mix of reality and fiction makes it very original,” said Ivan Diaz, Head of International Philmax. “The themes of the series affect young women everywhere in the world today and so we are sure it will travel well internationally.”
“Selftape” is a Filmax production bearing the Filmin Originals label, and was produced with the participation of Spanish public broadcaster RTVE and the support of the Catalan audiovisual agency Institut Català de les Empreses Culturals (ICEC).
Filmin has established itself as the leading digital platform for independent cinema and European series in Spain, and in recent years has expanded into other territories, including Mexico and Portugal. “Doctor Portuondo” (2021) is its first original series and was produced with Filmax.