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Five in Free is not willing to return to British movie theaters – different iety

4 min read

Only one in five Britons said they were interested in seeing the movie in theaters in July, according to new research. UK film owners are hoping for blockbusters like Christopher Nolan’s “Tenet” and Nicki Carro’s “Mulan” with a businessman referring to Nolan as the “savior of the film” with an exhibition on the effectiveness of the webinar’s re-opening on Wednesday. Movies, hosted by ComScore.

Lucy Jones, executive director of ComScore Movies, said that on April 25, 500% more than the low point of about 1,200 theaters, now more than 1,200 cinemas are open worldwide. This month and July will see many more regions open their venues. While theaters in England are expected to open on July 4, it is not clear when the rest of the United States will open their movies, although it is likely to be after July. Movies in the Republic of Ireland will open on 10 August.

New market research has been conducted in the United States and in the Republic of Ireland market conducted by Philip Distributors ’SN. Presented by Sharon Reid, Director of Marketing and Partnerships at Cinema First, it was found that only 19% of respondents would be happy to return as soon as they open a movie, while the response was higher among teenagers, parents of young children, and people of color, while 35 Its older ones were more hesitant.

Seventy-five percent of moviegoers surveyed said they would like to go straight back to the cinema hall, but not directly, only after social distance and strict cleaning is visible The majority, 55%, said they would return to Cinemagio’s pre-19 COVID. About 26% of respondents said they would participate more regularly than pre-lockdown, although increasing confidence in health, social distance and cleanliness could help increase attendance.

The report found a 5% increase in streaming during the lockdown and indicated that this would change in the long run as it is seen as cheaper and more convenient. Family items such as “Sonic the Hedgehog” and “Trolls World Tour” have become particularly popular among video-on-demand titles of the transaction, although the TVOD business will be down after the lockdown is over.

The movie ranks third on the list of most missed people during lockdown, with 52% having friends and family (67%), and restaurants (58%), but shopping (43%) and pubs (39%). .

A survey of independent movie operators presented by Catherine Des Forces, director of the Independent Cinema Office, found that only 13% would open in July, another 15% planned to open in August, and 23% would look forward to opening in September. Fourteen percent said they would not open until next year, with another 13 percent unsure.

There was widespread concern about being able to bridge the social distance between independent movie owners and therefore protect their customers, who tend to age, and employees. Many also said that social distance measures and expenditures for health care would make places financially ineligible and were therefore seeking financial assistance from the government through the British Film Institute.

Venues are expected to increase costs by 20% due to measures taken to reduce the risk of COVID-19 infection. Additional spaces could face a 50% reduction in capacity, number of screenings, food and beverage sales and advertising revenue.

Phil Clapp, chief executive of UK Cinema Assnance, said he was in talks with the governments of the United States and Scotland, Wales and Northern Ireland to maintain the guideline. Focusing on the main focus social distance, the exhibitors argued that at a distance of 2 meters the emphasis of the United States is out of step with other countries, which chose 1.5 meters or 1 meter. “Even reducing it from 2 meters to 1.5 meters would have a significant impact on the economic realities of many sites,” Klepp said.

The draft policies state that if staff did not require personal protective equipment prior to the lockdown, food and beverages would be provided except at the ticket office and at the counter where perspective screens are recommended. The government has said that masks have a minimal effect, so it is not necessary.

Allocated seating, hand sanitizing station and enhanced cleaning measures between screenings are recommended to maintain social distance.

UK Cinema Asan. PPE is trying to support exhibitors in the vicinity of risk assessment through joint production of hand sanitizing stations and perspective screens and staff training.

In Ireland, masks are being recommended, says Paul John Anderson, director of the Omniplex film.

Kam Dosanh, group director of operational standards and performance at View Entertainment, said that in some countries (Italy, the Netherlands, Poland and a few states in Germany), the government has ruled that air conditioning and heating systems should not be redesigned, only bringing fresh air. Makes.

Debbie Bell, Manchester’s home building and environment director, said they were trying to sit down to create an extra isle to reduce the movement of each other’s past customers to get the seat.

Keith Pulinger, deputy chairman and founder of The Light Cinemas, said staff and management need to assess the risks on a case-by-case basis, as each movie is likely to have a specific problem to deal with. Furalghed workers were being trained for the “new world”.

“Everyone has to feel comfortable as an individual first and then help establish the right changes in the cinema and then collectively bring the training to the fore,” he said.

“We’re ready to go as best we can. You don’t really know how things are going to work out and how customers are reacting until they reopen. Many of these will test and respond to what is going on and will be re-trained and adapted as we go. We are probably interested in opening a week before the big films to get some breath in bed in the right operational manner. “

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