Fox Sports claims to have a “completely redesigned” app for livestreaming games, real-time scores, breaking news and more – scheduled for the debut of the late Major League Baseball in the 2020 season.
The app’s overhaul has been in the works for almost two years, and Fox Sports CVV-19 has decided to launch the new version after the sports leagues are ready to start playing after the suspension, said David Katz, head of EVP and Digital. On Saturday, July 25, Fox’s first quarter MLB title re-launch came to the fore.
Katz, a longtime digital media executive who joined Fox Sports two long years ago, said that after he started the company, “we had a bit of a strong conversation with my bosses about where we were as a product in the sports space and where we wanted to go.” His team conducted research on how sports fans want to determine “pain points with existing sites and applications, including ours.”
“I wasn’t interested in putting on new colored clothes at home,” he said. “We’ve realized that this is a unique opportunity for the world today in terms of how people view the media.”
One thing that is no different: users must subscribe to an authorized Pay-TV provider to watch live games on the Fox Sports app.
New features include Snapchat-like “stories” that come together in photos, videos, articles and social media posts; A patent-pending “bonus cam” for fans to access alternative camera feeds during live events; And advanced personalization features enable users to select the league, team and player content of their choice.
Another notable new feature: the disadvantages of real-time betting powered by Fox Bet Sportsbook, which is now woven across the app, as Fox Sports is looking at a large revenue stream from online gambling in the United States as
“In addition to what Fox Sports will do to boost the app’s engagement, we’re both incredibly interested in developing the two as separate businesses,” Katz said, adding that Fantasy Sports also increases engagement with the product.
The updated Fox Sports app is available on iOS and Android mobile, providing FoxSports.com with redesign elements. Connected-TV applications for platforms like Roku and Apple TV, however, remain unchanged.
Here’s a breakdown of key new features in the Fox Sports app and website redesign:
- Stories: Users equipped with multimedia and analysis presenting “almost a magazine feel” swipe at the most important things of the day Kat “We’ve got some hints from dating apps… we’re not trying to write news articles in the conventional sense. We see ‘stories’ as driven by things and we think things are multidimensional and compelling, not just ‘Redskins changing their names’
- Easy access to scores: The new design has made it easier to access scores and schedules, according to Katz. Featuring key gambling response information (spreads, money lines, total) as well as date, time and broadcast network provided by Fox Bet. “It’s a table claim,” Katz said. He added, “It’s about making it a daily routine, so users watch our live streams,” where Fox Sports Digital generates most of its revenue today.
- Live TV Horizontal Mode: Each Fox sports game and studio show is available for Pay-TV customers with the tap of a button. Users can now flip to full-screen horizontal view or vertical mode to get real-time statistics, projections, highlights, social feeds and more.
- Bonus Cams: The app for featured games and events now includes the option for fans to watch live telecasts (for example, you can listen to them) when choosing between secondary video feeds for different perspectives or alternative audio feeds with various live commentary or in-game chats. The helmet is micked).
Fox Sports is part of Fox Corporation, which was dissolved after the Fox TV station, Fox News Channel and Fox Business Network sold large assets to Disney last year after the 21st Century Fox. Fox Sports has the Fox Network and cable networks FS1, FS2, Fox Soccer Plus, and Fox Deportes Sports Arm.
Fox Sports ’portfolio includes its core company’s interest in joint ventures with Big Ten Network, a betting platform for partnerships with its large group, and Fox Bet Sportsbook; Fox Bet Super 6 free-to-play games; And Caffeine Studios, a live sports, sport and entertainment producer, jointly owned by the social broadcasting platform Caffeine.