September 21, 2021


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Game Awards 2020: Twitter is the exclusive voting partner for one category

2 min read

This year’s Games Awards, for the first time, created a category – Most Unsighted Games – to be decided exclusively by fan votes on Twitter.

Fans will have the opportunity to vote for the most anticipated game at the 2020 Game Awards via Twitter DMS and share votes on their timeline. Nominated candidates will be announced at 9 a.m. PT on Wednesday, November 18, and voting for the most anticipated game on Twitter will begin soon (it will have six nominees). Other Games Award categories, including the Marquee Trophy for Game of the Year, will be open to fans at

Also, under the Game Awards and Twitter Partnership, social networks are creating a special, animated “Like”: On the broadcast of the December 10 awards ceremony, tweets featuring the hashtag #TheGameAwards show a custom animation. Apple, Sony’s PlayStation 5 launch last week, and Twitter have created similar animated choices for selected partners at specific events, including the NBA.

“Your Twitter stores are like your one-stop shop this year for the Game Awards,” said Jeff Kegley, creator and producer of the Game Awards. DifferentHe added, “I have personally used Twitter more than any other platform.”

In recognition of the best video games of the year, producers and publishers, the 2020 Games Awards will begin at 7 a.m. on December 10 and will be streaming live across 45 global video platforms, including Twitter from ET, Los Angeles, London and Tokyo sets. (No live in-person audience for game prizes due to COVID epidemic))

The barter arrangement is one of the agreements between Game Awards and Twitter that includes making Twitter the exclusive voting partner for the most anticipated game category. The goal of both parties is to encourage discussion on Twitter about the video-game Kudofest and show the opportunity to sell ads in exchange for the Twitter Game Prize (this will be shared with the Game Prize).

“It was such a strong year for gaming – it seems like an important year for the show,” Kegley said.

Twitter, which has been working with Game Awards since its first launch in 2014, wanted to speed up viewing the show for some more captures of social conversation. In 2012, there were nearly 2 million tweets from Game Awards and the number of Twitter show viewers increased by 50% from the previous year, said Ishi Shi Chada, global head of Twitter gaming.

“For us, we wanted to see how we continue to innovate,” Chada said. “This, with the biggest gaming event of the year, how are we going to keep pushing the envelope?”

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