September 21, 2021


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Ghetto Film School, Warnermedia, launches AT&T Short Film Challenge – Variety

3 min read

With many summer camps and other activities suspended due to COVID-19, Ghetto Film School is launching a new program to encourage teens and their adults to spread their cameras and express themselves through short films.

GFS Film Credits, produced by AT&T and WarnerMedia, is a “short film challenge” aimed at producers between 14 and 21. A six-member team from GFS will provide guidance to young filmmakers on their projects, focusing on the key theme of “how is it?” “

The Ghetto Film School Film Credits Program ( invites participants to submit videos up to 3 minutes long in any format or genre (including personal narratives, ticktacks, animations, and PSAs). Ten finalists will be selected by an art jury and will award GFS exclusive filmmakers engagement, a virtual premiere showcase, meetings with industry experts, production awards and promotion on social platforms (including AT&T and WarnerMedia brands).

“We understand that many young people’s summer plans have been moved or canceled altogether,” said Bullock-Bailey, chief strategist and partnership officer at Ghetto Film School. “Young people are digital natives, and they know how to tell stories intuitively. Matching exposure with art and film professionals with interest and skill … We’re helping them tell those stories better in order to connect with new careers and opportunities. “

The goal of GFS, AT&T and WarnerMedia is to reach at least 10,000 young people through the Short Film Challenge, Bullock-Bailey said, and “we hope to reach that number better.”

More information about GFS Film Credits is available at The submission deadline is August 26, after which GFS 2020 will host a virtual showcase with premieres of the winning short films at the end of September.

As part of the Ghetto Film School film credits, young media producers will have free access to digital access for all, a resource featuring GFS Media Maker masterclasses and creative resources. The MasterClass series will cover storytelling, storyboarding, script writing, editing and word design.

Throughout July and August, GFS will highlight master classes and content from the community for GFS film credits.

“We’re looking for engagements wherever young people are involved, engage. We’re keeping the lenses open in terms of format, because we want to see how young people are responding to this call,” said Bullock-Bailey, architect at GFS Counseling Practice. He is the driver of the GFS Film Credits initiative and has managed the Ghetto Film School partnership with AT&T for the past few years.

GNFS, founded in 2000 in the Bronx, is dedicated to educating, developing and celebrating the next generation of American storytellers. With locations in New York City, Los Angeles and London, the company says it employs 1,000 people between the ages of 14 and 34 each year.

AT&T and WarnerMedia are sponsoring GFS Film Credit because, according to Charlene Lake, the companies’ social responsibility and chief stability officer, companies have a responsibility to support a new generation of storytellers. “The content we create and distribute must look like citizens of the world.”

Also, Lake Black Lives cites the Matter movement which has taken on new strength and urgency after George Floyd was killed by police. “The events of recent months point to the injustice that blacks are facing, and we acknowledge the role they have played in giving the media a platform to voice.”

Watch the launch video for GFS Film Credits:

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