Google has said it will ban advertising and monetization, including YouTube videos that deny climate change or oppose “well-established scientific sensitivities” about the causes of climate change.
YouTube will still allow false videos on its platform about climate change – but will demonetise any video or channel that promotes deception or conspiracy theories on the subject.
Google plans to begin implementing the policy next month, using a mix of automated tools and human reviewers to track infringing publisher content, Google-provided ads and YouTube videos that earn from ads through YouTube’s partner program.
“In recent years, we’ve heard from a growing number of our advertising and publisher partners who have expressed concern with the ads or made false claims about climate change,” the Internet giant said in a new policy announcement Thursday. “Advertisers just don’t want their ads to appear next to this content. And publishers and creators do not want ads to promote these claims to appear on their pages or videos.
Content that would be considered unfit for advertising and monetization includes: denouncing climate change as a hoax, denying long-term trends claiming that the global climate is warming, and denying greenhouse gas emissions or human activity contributing to climate. Change.
Google said it would consider the context in which the claim was made, “to differentiate between the content being reported or the content being discussed, as opposed to the content in which the false claim was stated to be true.” For example, YouTube videos with educational, documentary, commentary, or news content on climate change may run ads.
The move comes as YouTube has taken other steps to take action against misinformation on the platform – for months and even calling for tougher policing from critics. Last week, YouTube banned content with false claims and conspiracy theories about all approved vaccines, following a campaign against misinformation about the Covid-1 vaccine.
Google says it has consulted with “authoritative sources” on climate science, whose experts have contributed to the UN Intergovernmental Panel on Climate Change Assessment, in drafting a policy banning advertising with climate-denial claims.