The cover of Halsey’s “If I Can’t Have Love, I Want Power” caused a stir on the Internet when it was unveiled earlier this year. Now that the album is out, stylist Law Roach, who counts Celine Dion, Zendaya, Kerry Washington and Tiffany Hadish among her clients, is revealing something about the creative process.
“He said, ‘That’s what I want to do, and that’s what I’m thinking,'” Roach of Halsey said. “He let me go out and create.”
Halsey previously explained the meaning of the album, writing: “This is an idea album about the joys and horrors of pregnancy and childbirth. It was very important to me that the cover art expresses the feeling of my travels over the last few months. The duality of Madonna and whore I am a sexual entity and my body is a vessel and a gift for my child. These two ideas can coexist peacefully and strongly. My means of establishing pride and strength.
Roach added: “It was about her strengths, her thoughts, her feelings, her love and being sensitive about her interpretation of who this woman is.”
He said the cover art was inspired by two panel paintings from 1552, “Melun Diptich” by French painter Jean Fook.
Along with this, Roach went in search of a designer with fashion knowledge across different eras. “It was a lot of research and we landed at Alex London, CORVUS + CRUX,” she said of the silver dress. “She studied art and fashion from that time on, to make it effective.”
Mason Schiaparelli’s Daniel Roseberry provided the orange dress seen in the video. “This was one of his first collections when he joined the house,” Roach said. “When I pulled the dress over and told her I used it, she said she had been waiting a while for that dress.”
And it was really a moment.
The rings and drop earrings that Halsey wears are from LA-based designer Laurie Rodkin, famous for her gothic creations that are often seen on Cher, Miley Cyrus and even Michelle Obama. “We use her all the time, and I like how she has this rock star edge but it’s nice jewelry,” Roach said.
While shooting at the Metropolitan Museum of Art in New York, Roach vividly recalls seeing Halsey walk through the museum for a 13-minute video. “We’ve been stuck for so long, and coming back to that building and being around that inspiration was unprecedented.”
With Roach as the architect, it relied on photographer Lucas Garrido, working with the singer for the first time to capture the cover of the album. A few notes from Halsey’s team, a message on the back of the album, and a reference to the Renaissance image, Garrido said he wanted to mimic that flawless, angelic look: “
Roach hints that something more may come. “Stay tuned, because it’s incredible.”