October 23, 2021


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HBO Max Europe, 7 new regions, pricing

2 min read

HBO Max has announced that it will launch in seven additional countries in 2022: Turkey, Greece, Estonia, Iceland, Latvia, Lithuania and the Netherlands. Significantly, this is a country where HBO had no presence in the past, a sign of its global ambition for a streaming platform.

At a Europe launch event on Tuesday, Christina Sulebak, general manager of HBO Max EMEA, further said that HBO Max will receive a Warner Media Theatrical release in Europe 455 days after the launch of their theater, which WarnerMedia recently announced will do in Asia. New windows opened this year in the Nordics, and the following year in Spain, Portugal, the Netherlands, Greece, Iceland and Central and Eastern Europe.

According to WarnerMedia chief HBO Max Global Johannes Larcher, the company aims to reach 1 country by 2026.

Previous European countries will receive WarnerMedia-owned streamers in 2022, including Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Hungary, Moldova, Montenegro, Northern Macedonia, Poland, Portugal, Romania, Slovenia and Romania.

Price details of the original six European regions were also shared, and Scandinavians would like Sweden, Norway, Denmark and Finland to like them, while Spain and Andorra would remain the same.

In addition, each customer in those countries will be able to receive 12 months of service at a cost of just eight months.

In Sweden and Norway, the HBO Max will cost $ 10 / month, or about $ 81 / year, in Denmark $ 9.20 / month or $ 70 / year, and in Finland and Spain $ 10.40 / month or € 80 / year.

During the event, teasers and clips were shared for the upcoming HBO Max title, including “Game of Thrones” Spinoff “House of the Dragon”, a short excerpt from the upcoming third season of “Legacy” and the “Suicide” Squad “Spinoff” Peacemaker. “Sarah Jessica Parker also showed up and announced that” Sex and the City “reboot and just like that …” will be released this December.

“HBO Max is coming to Europe, along with Warner Bros. ‘s 100 Best Movies and TV of the Year. With HBO, Max Originals, DC and Cartoon Network,” Larcher said. “From ‘Singing in the Rain’ to ‘The Matrix’, ‘Game of Thrones’ to ‘Mar of Easttown’, ‘The Flight Attendant’ to ‘Gossip Girl’, ‘Superman’ to ‘The Joker’ and Bugs Bonnie Scooby Doo, There is truly something for everyone in our family, including a superior experience to watch. Soon HBO Max will be illuminated in 227 regions of Europe and 67 regions of the world – and we are not finished yet. I will do many more things. ”

“Since the launch of our first HBO TV channel in Hungary in 1991, we have been entertaining fans in Europe and streaming across the continent through our HBO branded streaming service for more than a decade,” Sulebak said. “HBO Max represents the arrival of a new service that will take it to another level, providing an enhanced viewing experience and providing a comprehensive content line-up of the best entertainment for all families at a very attractive price point. We are delighted to bring HBO Max to Europe for the enjoyment of fans and customers. ”

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