WarnerMedia is trying to offset the loss of nearly 5 million HBO customers who signed up for HBO Max in the US with an aggressive discount offer through HBO Max.
As of September 15, HBO subscriptions through the Amazon Prime video channel have officially stopped. But WarnerMedia is keen to get those customers back: from Friday, those who have accessed HBO through the Prime Video Channel সেই as well as all new and returning HBO Max subscribers in the US স can sign up for a premium HBO Max ad-free monthly plan with a 50% discount.
The new limited time promotion allows eligible customers to get HBO Max for মাসের 7.49 / month for six months; After that, the rate regularly goes to $ 14.99 / month. WarnerMedia began promoting the deal on hbomax.com on Friday; Customers can also sign up through Apple, Google, LG, Microsoft, Sony, Roku and VGO.
The 50% discount deal is only available in the US until September 26 and it targets Amazon Prime users who have just lost access to HBO and HBO Max.
WarnerMedia expects HBO to end on the Amazon Prime video channel (which was priced at $ 15 / month) which could hit its total domestic HBO / HBO Max subbase in the third quarter. But as AT&T CFO Pascal Desrochs reiterated at an investor conference this week, the company’s eastward direction is due to the impact of leaving 70 million -73 million global HBO Max and Amazon Prime channels by the end of 2021 for HBO customers.
As Desroches previously told investors, AT&T expects that most HBO Max customer growth in the second half of 2021 will come from outside the United States. Eight European countries will be replaced next month.
Long before the launch of HBO Max, WarnerMedia decided to discontinue HBO as a subscription through Amazon Prime video channels (as well as other digital “channel” providers such as Apple TV) in the United States, because the media aggregate is a direct-to-consumer relationship, among other things. Lets collect information for targeted advertising – for example, the HBO Max with Ads tires, which cost $ 10, launched last June.
In the United States, HBO Max provides over 13,000 hours of streaming entertainment, including all HBO current and past programming, Max Original Series and Warner Bros., DC, Cartoon Network, Adult Swimming and Turner Classic movies and licensed brands. Content
In 2021, HBO Max is streaming the entire Warner Bros. movie slate, the day they premiere in theaters, available on the platform for 311 days of release. Next year, Warner Bros. will make at least 10 exclusive movies for HBO Max.
The latest installment of HBO Max and James One’s “Malignant”, Conjuring Horror Universe, currently available in theaters. Clint Eastwood’s “Cry Macho” launches the day-date on Friday (September 17), the prequel to “Sopranos” “The Manny Saints of Newark” and Dennis Villanuev’s “Dun” coming in October. “Matrix Resurrection” is coming in December.