September 21, 2021


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How PlayWorks helps creators earn during COVID-19

2 min read

Despite the bizarre policing at the Mention Party, YouTubers have fought the Coronavirus epidemic like other content creators.

Although the Hollywood production has progressed to realization – just to watch the next shutdowns – the expanded YouTubers face their own restrictions when it comes to filming beyond their front-facing cameras.

PlayWorks, a 10-year-old company designed to bring social content back into the family home, launched a linear channel two months ago that programmed streams of digital content and helped diversify earnings for creators.

The platform works through connected television sets – which has seen a great deal of enthusiasm from viewers for global segregation. Calab, a network of 300 YouTube channels, counted 3420 viewers per digit in the third quarter of 2020 Smart, up from 227% in Q4 2014. The network also found that viewers on mobile television sets watched some for a long time

Founded by Jonathan Boltax, a 25-year-old TV industry expert, PlayWorks has a linear channel deal with Plex Streaming Network and TV maker Vigio. The integrated app is also available through mainstream digital interfaces like Comcast, Amazon Fire and Roku. The platform is estimated to reach 200 million viewers outside of the YouTube interface.

Content partners include Top-Subscribed Channels Annoying Orange (10.5 million), The King of Random (12.5 million), Bee Family (9.17 million), whose videos earn no extra effort and 40% share revenue. Is not syndicated. They partnered with celebrities including Mike Tyson and Olympian Adam Ripon, as well as CAA client Marco Terzo.

PlayWorks General Z and Millennials are ready, and also a sister platform is fully geared towards family stuff, called Tanky. This segment has content partners including Big B Status (3 million subs), ThinkDools (.9 million sub) and StacePlace (2 million subs).

Boltax, who has spent years researching and developing at NBC, thinks the return to linear format is a natural extension for digital content.

“TV is clearly in the midst of this huge change and YouTube subscribers are no longer differentiating between mobile, desktop and now connected TVs,” Boltax said. “When we look at partners, we just look for what is a great flat-out TV.”

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