February 5, 2023

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Ice Spice leads Shazam’s 10 artists to watch in 2023

5 min read

New Year, New Shazam Prophecies. Like its previous lists, the song-identifying app crowned five artists poised for global success in 2023 and also spotlighted for the first time five additional artists who are ranking regionally based on Shazam’s “uniquely predictive data and algorithms” and supplements. Insights from the global editorial team at its parent company Apple Music.

At the peak of 2022, the app has increasingly accurately predicted the success of global acts such as Afrobeats singer Ayra Starr – who appeared on Barack Obama’s annual year-end playlist – and Mexican-American crooner Danny Lux. The emerging sierreño genre.

Specific data from each artist’s app appears below alongside personal quotes from the selection. Shazam also compiled the list with additional predictions via playlist — which you can see here.

Five artists with global breakout potential per Shazam:

Ice Spice
Origin: United States
Genre: Pop, Rap/Hip Hop
First Shazam: Hollywood, USA (6 March 2021)

Since it dropped in August, Ice Spice’s breakout hit “Munch (Feeling You)” has been a mainstay on Shazam’s hip-hop/rap charts, peaking at No. 11.

“Shazam has been very useful for me whenever I want to find the title of a song to play,” Ice Spice told Apple Music. “I’m glad it exists!”

Rosa Lynn
Origin: Armenia
Genre: Indie Pop, Folk Pop, Pop
First Shazam: Payannur, India (10 September 2021)

The Armenian Eurovision entrant delivered one of the 100 most Shazamed songs of 2022 with “Snap,” a subversive, folksy English-language breakdown tune that first found an audience on TikTok, leading to Shazams in October, months after the contest. reached the top. . It had eight Shazam No. 1s across Europe and Asia.

“It’s great for me that people all over the world can discover through my music [Shazam]”Rosa Lynn told Apple Music. “They can listen to the song, like it, and instantly know it’s me singing it. I gain fans and listeners, and that directly affects streaming.”

Charleonafriday
Origin: United States
Genre: Hip Hop/Rap
First Shazam: Kirkland, USA (26 August 2020)

“Enough”, an inspirational pop-rap hybrid, made a mark on the Shazam charts in 40 countries.

“I’ve used Shazam as my first fan for as long as I can remember,” Charleonafriday told Apple Music. “It was a really exciting and full-circle moment for me when I realized that my fans would, and still do, use Shazam to listen to my music the way they do for my favorite artists.”

young miko
Origin: Puerto Rico
Genre: Latin Urban
First Shazam: San Juan, Puerto Rico (16 July 2021)

“Riri” is Young Mikko’s most-Shazamed song to date, leading to her all-time Shazam peak in September.

“Shazam, in my opinion, is one of the best music platforms,” ​​said Young Mico “It’s great for me to be able to discover music and identify a sound you like. Thanks to Shazam, I’ve had a lot of people discover my music and know it’s coming.”

Benson Boone
Origin: United States
Genre: Pop
First Shazam: San Jose, USA (15 October 2021)

Benson Boone made his debut on the Shazam Global Chart in the past year with two songs entering the Top 200, each with more than one million Shazam streams: “Ghost Town” and “In the Stars.”

“My manager would always send me screenshots of trending Shazam songs,” Benson Boone told Apple Music. “When I see my name up on that list it blows my mind that people want to know what my songs are!”

Five artistes gaining regional popularity per Shazam:

Cartref
Origin: Nigeria
Genre: Global, Afro-Beat
First Shazam: Enugu, Nigeria (29 July 2022)

Carteref’s first single charted on 13 different national Shazam charts, including No. 1 in Nigeria, Cameroon and Ghana.

“Shazam basically helped propel my music career to this point,” Kartereff told Apple Music. “Having Sound was one step, but Shazam has made it easier for me as an artist to connect with new audiences who may not have known me before hearing Sound somewhere and found Shazam. With one click new users can go directly to any of my digital platforms to hear what I have. Coming in one, it’s really influential and I really want to say that I’m personally grateful for it, basically for what it’s done for my music career and other sounds.”

add
Origin: France
Genre: French Pop
First Shazam: Port Louis, Mauritius (20 November 2020)

“Tout savoir” was Adé’s first song to surpass half a million Shazams. It has been on the Shazam chart in France every day since its release week; More than 200 consecutive days.

“Shazam is a very powerful tool for a new artist because it doesn’t need promotion,” Ade told Apple Music. “It’s just a bridge between the music and the audience. I use it a lot in my daily life and I make playlists with it.”

Munich HB
Origin: Spain
Genre: Hip Hop/Rap, Trap
First Shazam: Madrid, Spain (1 December 2020)

“Pico y Pala” charted on Shazam in Spain and nine countries across Latin America last year.

“Shazam has definitely helped me a lot in my career,” Munich HB told Apple Music. “Especially in a case like mine, when a song is a huge hit worldwide and you see all these places on the app where you think they don’t know you at all, and someone’s playing your song and someone else is attracted to it and Shazams it, It’s like the most organic thing that can happen to your music. And on the other hand, when I’m at a club or event and something plays that catches my attention I can connect with that artist.

Natori
Origin: Japan
Genre: J-Pop
First Shazam: Tokyo, Japan (7 September 2022)

Natori’s “Overdose” is the most-shammed debut single in J-pop of the past year.

“I believe Shazam is an important gateway to my music discovery, especially in this busy lifestyle we live,” Natori told Apple Music.

Keitin
Origin: Colombia
Genre: Latin, Latin Urban
First Shazam: Bogota, Colombia (28 October 2021)

“El Egoísmo,” Keityn’s most Shazamed song with Mike Bahia and DEKKO, spent two weeks on Shazam’s Peru Discovery Top 10 and a month on the full national Top 200 chart.

“Shazam has been a great help because there are songs that we suddenly hear on the street or somewhere else and we don’t dare ask what song it is,” Keitin told Apple Music. “But if we have the chance, we just have to open up [Shazam] And it will say our name [of the song]. And I think it’s been amazing because none of the songs go unnoticed.”

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