September 20, 2021

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Imagine Docs, Procter & Gamble Mars Features – Launch Content Deals with Variety

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Documentary and advertising watchdog Prot এবংg এবং and Gamble have signed a significant co-financing deal for the slates of film and streaming projects, Diversity Can report exclusively.

The deal represents the latest promotion for PNG, a 182-year-old consumer goods manufacturer. The company is credited as the architect of the soap opera, which created narrative stories around its products in the radio era.

The agreement includes five projects at different stages of development, the first of which is “Mars 2070”, a set of future features that will allow a family to move from Earth to the Red Planet and adjust to their new habitat. The movie is being developed for theaters and is monitoring the release date of 2021, although the combined talent has not yet been announced.

Although the system does not envisage direct product placement, both companies said the goal is “to create high-quality consumer interest and to create quality entertainment content consistent with the strengths and standards of P&G.”

The Mars film is based on an idea by science writer and “How Will Will Be on Mars” author Stephen Petrenek. Imagine it will be produced by Brian Grazer, Ron Howard and Dox co-head Justin Wilkes. The executive producers are Michael Rosenberg, co-chairman of Imagination, Mark Gilbert, Sarah Bernstein, co-head of Docs, and Kimberly Dubreiner of P&G.

Wilkes said the project will be released through the documentary’s label of imagery because the film will try to be as realistic as possible in thinking about the future and how human life will adapt to a new planet – perhaps “carefree” by events of the past.

“We’re not calling it science fiction, we’re calling it scientific,” Wilkes said. While the two agencies had been in talks for six months, the recent launch of the SpaceX Dragon ship inspired the group to start thinking practically about planet-hopping. The group will consult with various experts, including Elon Musk, CEO of SpaceX, to predict practical technologies. P&G has also created creatives in their development labs, where the company is shaking up with the future of everyday items like laundry detergents – which need to be made one day without water if you want to travel to leave the world.

“We thought, ‘What? What if we tell the story of a family going to Mars? The adventure of going there is one thing but sUnfortunately a group of people live there, and what would it look like? What is the reason for someone in the world today? Whatever is going on today, going to Mars isn’t such a scary thought, ”Wilkes said.

Mark Pritchard, chief brand officer at P&G, said his agency’s scientists would “bring nearly two centuries of experience in science and innovation in sustainable ways to help shape a story of what life and home might be like on Mars in the future.”

P&G, an iconic home appliance maker like Pampers Diapers and Bounty Paper Towels, announced in January that it was ready to enter the streaming battle after NBC announced a longform series contract with production company Stone Village Television behind projects like Las Vegas. Falls. ”The agreement aims to promote the themes of gender equality, diversity and inclusion.

Upcoming in Kalpana Docs are the 2020 Sundance elections in Natzio, “Reconstruction of Paradise” and “Superviline: The Rise and Fall of Tekashi 6ix9ine, “and”Gossip with Cindy Adams ” Shuntime, and a documentary on the CNN movie Julia Child.

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