Gaming entertainment company Rovio Entertainment Corp. has hired IMG as its exclusive global consumer product licensing agent for its “Angry Birds” suffrage.
The partnership will allow Rovio to develop a holistic consumer product strategy for the blockbuster, which has become a mobile app across all content and platforms.
“Over the years, Rovio has worked with a number of agents around the world and has been very supportive of creating ‘Angry Birds’ for fans in a variety of physical forms,” said Coty Levoranta, CEO of Rovio. At IMG, we have found a partner with whom we aim to provide a more strategic and globally consistent licensing program involving our core business. “
“Angry Birds” was launched as a video game app on mobile devices in 2009 and still has millions of users downloading মূল 4 million in its original form. However, its popularity has quickly turned the brand into a multi-platform franchise with two animated movies, a television series and a flurry of consumer products.
“The evolution of ‘Angry Birds’ from mobile games to global pop culture has probably been one of the most influential achievements of recent animated character formation,” said Bruno Maglion, president of IMG Licensing. Enthusiastic about the potential for success. “