September 22, 2021


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In 2020 the discovery stands as Italy’s third linear broadcaster

2 min read

Discovery in 2020 continued to expand its footprint in Italy, and cracked the country’s top three networks.

The media giant’s linear channels have an average audience share of about 8% compared to last year, which is 4% more than in 2019, further enhancing its position as the country’s third free-TV player after state broadcaster RI and private network Mediaset.

End-of-the-year figures for the now-encouraging linear success of discovery in Italy –– where free-TV viewers have grown in epidemic time –– Just being published as an agency Known worldwide as the cable player, it is rebranding and relaunching its Discovery Plus streaming service across Europe.

Discovery Plus Italy bowed its head in Italy in January. ITN-produced instant dock “What Kill Meredith?” Given the original offer like this, it is likely to reach the career of the Argentine football icon in the country. Slate also has a new show featuring Italian pop singer and influential Eletra Lamborghini.

At the linear edge, Discovery Italy’s portfolio includes 9 free-to-air channels: Nov, Real Time, DMAX, Giallo, Motor Trend, Food Network, K2, Frisbee and HGTV. Among these flagship stations are Nove, which is the home of the hit political standup comedy show “Fratelli de Cruza” and Real Time which is the home of “Back of Italy”. According to a discovery statement, they were ranked 9th and 10th in the 2020 rankings for Italian national channels, respectively.

Discovery’s DMAX factual channel, which targets mostly male audiences such as WWE Wrestling, its food network station, and Kiddie outlets K2 and Fresby, all doubled the number of Italian viewers last year, while Discovery Channel Sky was the top performer.

Of course, the discovery is still a third place in Italy’s bipartisan terrestrial TV arena, with a total of 35% share behind RII MediSat in 2020, which is 32% of the year-round average rating.

Meanwhile, the number of subscribers for Discovery’s non-linear channels in Italy increased by a whopping 45% in 2020, in addition to the Discovery Channel, Discovery Science and EuroSport 1 and EuroSport 2, it is now being identified as a discovery in addition to standalone display plus service Plus

“We are now ready to tackle 2021 at a tremendous pace,” said Discovery Italy’s head of programming and production, who is willing to make the statement that the launch of Discovery Plus in Italy offers its “extraordinary linear channel offer and unique complement. [market] Location. “

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