Apple is hoping to launch a brand new iPhone upgrade cycle with the iPhone 13 ে the top end of the line has been tricked with the option of 1 terabyte of on-board storage and improved camera features.
The tech giant has officially unveiled the iPhone 1 off, which has been rumored for months, at its California Streaming Virtual event on Tuesday. It has also announced the next generation iPad and iPad mini tablets, Apple Watch Series 7 and Apple Fitness Plus.
According to Apple, the Baseline iPhone 13 offers 28% brighter display, faster graphics performance and upgraded 5G carrier support and improved battery life. The smartphone is available in four models: the 6.1-inch iPhone 13 ($ 799 and up), the 5.4-inch iPhone 13 Mini ($ 699 and up), the iPhone 13 Pro ($ 999 and up) and the iPhone 13 Pro Max ($ 1,099). And more). The 1-terabyte storage option is only available on Pro models.
Among the new camera features, the new iPhone 13 includes cinematic mode, which automatically changes the focus between near and far subjects for different depth effects. It records video in Dolby Vision HDR format. The Pro model, meanwhile, includes three rear-facing cameras with a new lens design; Later this year, they will support ProRes video 4K at 30 frames per second.
To showcase the video features of the iPhone 13 Max, Apple director Katherine Bigelow and photographer Greg Fraser made a short film that was shot on the new phone.
“These are the best iPhones we’ve ever made,” said Tim Cook, Apple’s chief executive.
All iPhone 13 models will be available to order this Friday, and will ship from September 24th.
In the June 2021 quarter, iPhone sales reached .5 39.57 billion, up 50% year-over-year, topping Wall Street expectations. In a call for earnings, CFO Luca Maestri told analysts that the company expects overall revenue growth to double for the September quarter but less than the June blockbuster period due to limited supply of iPhones and iPads.
Cook started Apple’s California streaming event with a plug in Apple TV Plus and a slate of new shows coming to the subscription service. He called for Season 2 of the September 17 premiere of “The Morning Show,” as well as Apple’s 35 Emmy nominations (including 20 for “Ted Lasso”).
Here’s a sizzle reel to preview Cook’s Apple TV Plus fall 2021 show lineup:
A day after the release of the emergency security update for the iPhone, iPad, Apple Watch and Mac, Apple announced the iPhone 113 and other new products, pointing to a weakness in the so-called “zero-click” spyware invented by Israel’s NSO group. .