ITsArt, a new one The streaming platform has been dubbed ‘Italian Culture Netflix’ will launch in Europe in October and in the United States next year.
Appointed by the Italian Ministry of Culture, the ad-supported and transaction-VOD service provides access to Italian culture during the epidemic in Italy. Cultural organizations have seen a decline in visitor numbers and attempts to show a more diverse response to digital distribution. Offers services From virtual monuments and museum tours to live opera, pop music, dance, theater and movie content.
Unlike Netflix, iFree to register on ITsArt. The website and app are accessible via smart TV, web, smartphone or tablet. Content is free or per view.
“The idea is to provide a common platform that can reach a growing audience of consumers of Italian art and culture worldwide,” he said. CEO Gianno Biagini.
Biagini is the co-founder and CEO of Chile TV European on-demand film platforms supported by Warner Bros., Paramount, Fox and Sony. Holds the pepper a ITsArt has a 49% stake, while the Italian government investment bank CDP (Cassa Depositi e Prestiti) has a 51% stake.
ITsART content ranges from live streaming of concerts such as the upcoming Ennio Morricone tribute concert from Pompei, which is priced 36.90 ($ 8), and held a classical music event A virtual tour of the Maggio Musical Florentino Festival in Florence, the Colosseum in Rome and the Leonardo da Vinci Museum in Milan. Film selections include History and Art Doc, classics including Bernardo Bertolucci’s “The Last Emperor” and recent standout titles such as D’Inosenjo’s brother’s debut “Boys cry.” The platform is divided into three sections labeled Stage, Place and Story.
“This is a unique model because we combine digital delivery technology with a wealth of Italian cultural content to provide the best artistic and cultural paternity in the country,” Beagini said.
He was busy contracting out “all these incredible brands that now consist of about 100 Italian cultural entities”. In addition to Pompeii, they have included artists such as Ufizi Gallery in Florence, La Scala Opera House in Milan and conductor Ricardo Mutti and pop star Andrea Boseli, Beagini said. ITsArt now offers more than 1,000 events and shows, some licensed exclusively, all on a revenue sharing basis.
Beagini declined to provide viewer information for the platform, which was launched in Italy and the UK on May 1, and said initial feedback was encouraging. He said there are plans to launch ITsART across Europe in October and in the United States in 2022.