September 23, 2021


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J.K. Rolling in book sales in June despite the industry boom

3 min read

Unlike other parts of the media industry, the summer reading season kicked off in June with publishing boosting world sales. However, one of the most successful fiction in the history of publishing, J.K. Rowling was the exception to that growth, as she plunged herself into the fire of controversy over her transgender identity.

Sales of books printed in fiction in the United States rose 31.4% overall in May last year, with similar double-digit growth in adults, young adults, and adolescents, according to data from NPD Bookscan. The author of the “Harry Potter” series, in contrast, saw his print book sales in the United States increase by only 10.9% in June. Sales of “Harry Potter” – including licensed titles by Rowling – also fell, to just 7.7% for the month. Bookscan statistics do not account for other points of sale such as ebooks, sales in libraries and direct publisher sales – they show a significant abrupt and sharp decline in print sales of Rowling’s books.

Rowling’s trailing returns are particularly significant considering that in 2012, his book sales in June grew along with sales in the rest of the industry: 35.2% for authors, compared to 33.3% for fiction overall, according to NPD Bookscan. (Rowling released four new “Harry Potter” titles in 2019 linked to the “History of Magic” audiobook, but they were only e-book versions and the first two titles debuted on June 2nd, so they don’t make these sales figures a fact. ” t.)

“Look [Rowling’s] “Performance against the rest of the market, especially as a benchmark against its performance in 2012 – which was very consistent with other segments of the market – I think he’s down,” said Kristen McLean, business development analyst and executive director at NPD Group. “Of course, he’s doing more than two-thirds of the rest of the market.”

Rowling’s slower sales in June were also inconsistent with its print sales for the rest of the year, an increase of 2.5% over the first half of 2015. McLean points to a general enthusiasm in the adolescent headline sector that began in March – first, in non-fiction – as parents began to come up with productive ways to spend time with their children as the epidemic closed schools.

But then in June, Rowling’s sales stalled, another industry stepped forward. If the “Harry Potter” titles had risen at the same rate as the overall teen sector in June, they could have grossed more than ২ 2 million in total sales, according to NPD Bookscan. Similarly, Rawlings ’sales follow the overall fiction market, his books could earn a further 7 1.7 million in total sales.

McLean declined to speculate as to why consumers cited a lack of research. It’s hard to avoid, however, since the first week of June, when Rowling began to repeatedly express controversial views on her identity, she was widely criticized.

“Harry Potter” star Daniel Radcliffe, Emma Watson and Rupert Grint, “Fantastic Beasts” star Eddie Redmain, “Harry Potter” and “Fantastic Beats” screenwriter Steve Cloves and “Harry Potter” fans have all been exposed to his publicity. For reprimanded Rowling. Warner Bros. was pleased to call on all organizations associated with Rowling to publicly deny Rowling’s views. (Which released the films “Harry Potter” and “Fantastic Beast”) and Universal Parks (home to Harry Potter’s Wizarding World) theme parks) have also issued statements in support of diversity and inclusion – although the term “transgender” or “JK” is being studied. Avoiding though Rowling. “

The controversy began after Rowling posted multiple tweets on June 6 claiming that women could only be identified by their biological gender. Over the next six weeks, Rowling posted a long essay on her personal website for 10 years revisiting the issue of transgender identities from Rolling where she blew up her past history with sexual harassment in support of “single sex places”. “On July 5, he insisted that transgender transgender people be given a new type of transformation therapy”; two days later, Harper Rowling and several other literary and media personalities published an open letter of condemnation. The letter was interpreted at least in part as a response from trans traffic workers to aggressively repel anyone who denies their transgender identity.

A spokesman for Rowling’s U.S. publishers did not immediately respond to a request for comment on his book sales.

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