James Cameron’s “Avatar” franchise was made for viewing in premium large format theaters like IMAX 3D and Dolby Cinema, but that doesn’t mean watching movies at home is a bad idea. The Oscar-winning director recently spoke with NPR about different ways to watch “Avatar,” and he said a “good experience” can still be had at home.
“If you watch ‘Way of Water’ at home on a reasonably large flat screen TV with a decent sound system and you sit close enough and fill the room, you’ll have a good experience,” Cameron said.
Watching “Avatar” on your phone is where Cameron draws a line, but that has nothing to do with screen size. As the director said, “When you start looking at something on the phone, you miss the point. Going to a movie theater is less about the size of the screen and the perfection of the sound system. And it’s more about the decision not to multitask.”
“I think that’s an important part that people are missing,” the director continued. “You’re making a contract between yourself and a piece of art to give it your full attention. And when you’re not at home. People don’t cry as much at home watching a movie as they do at the cinema. You don’t have the depth of emotion.”
Cameron made similar comments during an interview earlier this month diversity On the Golden Globes red carpet. “When we go to the movies we make a pact with ourselves to give ourselves a few hours of undivided attention,” he says. “It’s about immersing yourself … choosing to commit to it ahead of time.”
“Avatar: The Way of Water” surpassed “Spider-Man: No Way Home” to become the sixth-biggest film in history with $1.92 billion at the worldwide box office. It’s all but certain that “The Way of Water” will cross $2 billion. Cameron celebrated the box office milestone diversity That the success of the “Avatar” sequel proves that movie theaters still matter.
“We’re going back to theaters around the world,” Cameron said. “They are even going back to China theater where they have this big covid outbreak. We as a society are saying, ‘We need this! We have to go to the theatre.’ Enough with the streaming already! I’m tired of sitting on my ass.”
“Avatar: The Way of Water” is now playing in theaters nationwide