January 31, 2023


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Japan’s Hakuhodo has taken majority stake in India’s MA&TH Entertainment

3 min read

Tokyo-based global advertising giant Hakuhodo Inc. Leading Indian brand and entertainment company group, has acquired majority stake in MA&TH (Marching Ants & Trigger Happy) Entertainment Network Pvt.

Headquartered in Mumbai, the Cannes Lions-winning MA&TH Group primarily serves clients involved in content creation, including film producers, studios, streaming platforms, broadcasting companies and international brands.

Films released theatrically include SS Rajamouli’s “Baahubali: The Beginning”, Rajkumar Hirani’s “Three Idiots” and “PK,” both starring Aamir Khan and “Sanju”, “Uri: The Surgical Strike” starring Ranbir Kapoor. “Produced by Ronnie Screwwalla, Danny Boyle’s “Slumdog Millionaire,” Farah Khan’s “Om Shanti Om,” Shah Rukh Khan and Zoya Akhtar’s “Zindegi Na Milegi Dobara,” starring Hrithik Roshan and Farhan Akhtar.

The company has also produced campaigns for Netflix’s “Delhi Crime” and “AK Vs AK,” Amazon Prime Video’s “The Family Man” and “Mirzapur” and Sony’s “Scam 1992”, “Shark Tank India”, “Kaun Banega Crorepati” and more. “Master Chef.”

Group companies of MA&TH include Marching Ants Advertising Pvt. Ltd. (MA), established in 2001, and Trigger Happy Entertainment Pvt. Ltd. (TH) established in 2007. MA has expertise in strategic planning, key visual development and activation, while TH specializes in audiovisual promotion, video production, and film marketing strategies.

Hakuhodo is one of the largest advertising agencies in the world. The backbone of the Hakuhodo DY Group, the company has an extensive international presence with 150 offices in more than 20 countries. MA&TH is involved in several collaborative projects with Hakuhodo Group’s digital agency AdGlobal 360 and activation agency PMG, both based in New Delhi.

Ito Shuntaro, Senior Corporate Officer, Hakuhodo, and President and CEO, Hakuhodo International, said: “With the addition of the MA&TH Group, the Hakuhodo India Group will gain a presence in Mumbai, the capital of India’s advertising industry, and will be able to offer more. Indian clients with effective and comprehensive marketing solutions based on Hakuhodo Se-katsu-sha insight philosophy. MA&TH, which offers unique services, will develop more comprehensive, seamless services by joining AdGlobal360, which has strengths in marketing technology, and PMG, which has strengths in activations.

“Furthermore, I am confident that MA&TH will take Hakuhodo Group’s growth to the next level through collaboration with our offices in India, Japan, and beyond Southeast Asia, especially in the entertainment business.”

Amit Chandrara, Co-Founder and CEO of MA&TH added: “Hakuhodo’s approach to business, talent and creativity was something that aligned with our vision for growth for both our people and our clients. Our focus will be to further consolidate our leadership position in India as well as expand our brand solutions expertise in the Asia-Pacific region.”

Dhritish Ghoshal, Co-Founder and Chief Strategy Officer, MA&TH, said: “Access to Hakuhodo’s vast resources and knowledge centers – both in India and abroad – will allow us to engage more meaningfully with our clients and deliver world-class services. solution.”

LR (top row):
Prashant Kaul (MD, South Asia, PMG), Rakesh Yadav (CEO, AdGlobal360), Jayant Banerjee (COO, Hakuhodo India), Ashish Goyal (CFO, MA&TH)

LR (bottom row):
Rajeev Chudasama (CCO, MA&TH), Amit Chandra (CEO, MA&TH), Kosuke Kataoka (CEO, Hakuhodo India), Dhritish Ghoshal (Chief Strategy Officer, MA&TH)

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