October 20, 2021


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Jita Studio Board Julio Madame’s first TV series ‘Joy Alai’

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Guadalajara, the producer of Madrid-based Zita Studios, the Netflix mega hit “Elite”, has taken to the internet. Julio Madame’s first television campaign at the film festival, “Joy Alai”. It joins LA and Mexico City-based Panamaricana Pictures, led by Mexican producer Eva Ruiz de Chavez, who co-produced the show with Madame.

Expressing excitement over their first project at Zeta Studios, Ruiz de Chavez said: “It’s turning into an international multilingual project just like Julio and I imagined from the start.” “[Zeta Studios CEO] Antonio Asensio was the perfect partner and I know this will be the start of many projects between Zeta and Panamaricana Pictures.

“Joy Alai” is a great international production that comes to us through our co-producer Panamaricana, with whom we are very happy to work hand in hand, “said Essencio.” This is the first series that Julio Madame will address as a screenwriter and director. Whose work and career we greatly appreciate.

Asensio said that a pilot episode and a plot map have already been written and that they are in the process of development and financing. “The current process of the project does not yet have a scheduled cast, but we can ensure that the casts will be international and consist of Spanish, Latin and North American actors,” he explained, adding that venues were still to be determined but some filming was clearly in Miami. Will. Ruiz de Chavez said the main photography of the 10-episode series is aimed at the end of next year or for 2023. “I am sitting with the excitement of pelotari [pelota player] I am going out to play, ”said Madame.

The Basque filmmaker, who is also going to host a masterclass at the festival, first shot in 1992 to compliment his debut with the feature “Vacas”, which awarded him the Best New Director Spanish Goa Award. She has directed “Arctic Circle Lovers” since 1998, starring in the 2015 drama “Mother”, Penelope Cruz, and the 2001 erotic drama “Sex and Lucia”, which topped the Spanish box office.

Built as a US-Mexico-Spain co-production, “Joy-Alai” is one of four TV projects selected for pitching the Gabriel Figuero TV Development Award sidebar in Los Cabos Interli, Mexico. Film Festival in 2017.

Lazy loaded pictures

Joy Alai
Courtesy of Panamaricana Pictures

“I’ve been incubating this‘ Joy Alai ’project for many years, it carries a lot from inside and outside of me, like the Basque Peloters who came to play in America, and who saw the sport grow in size during the Miami period in the 70s and 80s when it was the world’s largest. It became a sport with more bets, ”said Madame, who made a short and a documentary about the game.

Based on an original idea from Madame and Ruiz de Chavez, the series will run for three decades, beginning in the 70’s when basketball became one of the most lucrative games in the United States, especially in Miami, where cocaine dealers laundered it in the 1980s. False profits until the end of the fall and the decade of the s0.

Taking some inspirational hints from “The Godfather”, “Joy Alai” begins with Xalba, the father of a pelotari dynasty, who became increasingly involved in money laundering and cartel warfare in the 70’s. His son Ategi, the world’s best pelotari, inadvertently became involved with his father’s criminal organization.

A blend of the “Joy Alai” genre: on the one hand, it’s about the exciting relationship between a father and a son, a story of both pelotry, love and death that extends from beginning to end, “Madame said, adding:” It’s Mafia, from Boston to Irish. And it also covers the war between Colombian drug traffickers, who are fighting for control of the frontline [a pelota court]All in all, with the vibrant scene of Joy Alai, the fastest ball in the sport, running at 187 miles per hour, while the pilots run, put their feet on the wall, and dance. ”

The show will also feature a mix of cultures, characters and languages: Basque, Spanish and English, he noted.

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